{"id":10360,"date":"2019-04-08T10:09:33","date_gmt":"2019-04-08T10:09:33","guid":{"rendered":"https:\/\/barcelonaexport.com\/?p=10360"},"modified":"2025-02-28T08:20:26","modified_gmt":"2025-02-28T08:20:26","slug":"sector-cosmetic-espanya","status":"publish","type":"post","link":"https:\/\/barcelonaexport.com\/ca\/sector-cosmetic-espanya\/","title":{"rendered":"El sector cosm\u00e8tic a Espanya"},"content":{"rendered":"<style>.wp-block-kadence-spacer.kt-block-spacer-10360_6ea6c4-35 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-10360_6ea6c4-35 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10360_6ea6c4-35\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">El sector cosm\u00e8tic a Espanya<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/beautycluster.es\/ca\/\" rel=\"nofollow noopener\" target=\"_blank\">El sector cosm\u00e8tic a Espanya<\/a> est\u00e0 en constant creixement des de fa alguns anys. L&#8217;inter\u00e8s per la cura de la pell i el cabell, a m\u00e9s de la perfumeria i el maquillatge no deixa de cr\u00e9ixer a tot el m\u00f3n,<\/strong> i a aquesta realitat no escapa Espanya, on el sector cosm\u00e8tic comen\u00e7a a acumular anys de creixement sostingut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El mercat mundial de cosm\u00e8tics va estar valorat en 461,6 mil milions d&#8217;euros en 2017<\/strong> i d&#8217;acord amb Orbisresearch.com, en un estudi publicat durant el primer trimestre de 2018, s&#8217;estima que el sector creixi un 7,14% interanual fins a 2023. Aix\u00f2 situaria al sector cosm\u00e8tic en els 710,5 mil de milions d&#8217;euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uns guanys astron\u00f2mics de les quals el sector cosm\u00e8tic a Espanya seria participi com un dels 10 primers exportadors mundials de perfums i cosm\u00e8tics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des b\u00e9n\u00e9fices astronomiques dont le secteur cosm\u00e9tique en Espagne serait partie prenante puisqu&#8217;il figure parmi les 10 premiers exportateurs mondiaux de parfums et de cosm\u00e9tiques.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/cosmetica.jpg\" alt=\"El sector cosm\u00e8tic a Espanya\" class=\"wp-image-49743\" style=\"width:600px;height:auto\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/cosmetica.jpg 600w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/cosmetica-300x300.jpg 300w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/cosmetica-150x150.jpg 150w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/cosmetica-500x500.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10360_f14cf1-d9 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-10360_f14cf1-d9 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10360_f14cf1-d9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">En creixement constant<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No seria una exageraci\u00f3 considerar que per al sector cosm\u00e8tic a Espanya, la crisi ja est\u00e0 m\u00e9s que superada. <strong>Despr\u00e9s de la important caiguda que va experimentar en 2008 el sector va comen\u00e7ar a recuperar-se.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En l&#8217;exercici 2017 va haver-hi un creixement de 2,2% respecte a 2016, amb un valor de mercat de 4.271 milions d&#8217;euros. D&#8217;acord amb el cl\u00faster espanyol&nbsp;Beauty, el creixement per a 2018 seria d&#8217;un 2-3% addicional. Si b\u00e9 hi ha un alentiment de la taxa de creixement, segueix la tend\u00e8ncia a l&#8217;al\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Els productes per a la cura de la pell representen el segment m\u00e9s important del sector en la pen\u00ednsula ib\u00e8rica, <\/strong>amb un 28,1% de les vendes. Li segueixen els productes d&#8217;higiene (25,3%), perfums i frag\u00e0ncies (18,8%), productes per al cabell (18,3%) i la cosm\u00e8tica decorativa (9,5%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La salut del sector cosm\u00e8tic a Espanya coincideix amb les projeccions i tend\u00e8ncies internacionals. El desig d&#8217;homes i dones per cuidar m\u00e9s la seva aparen\u00e7a, preservant una aparen\u00e7a m\u00e9s juvenil, \u00e9s un factor important.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per a Espanya el sector tamb\u00e9 \u00e9s una font important d&#8217;ocupacions amb m\u00e9s de 35 mil ocupacions directes i un estimat de 200 mil ocupacions indirectes.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10360_01dcff-e6 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-10360_01dcff-e6 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10360_01dcff-e6\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Exportacions del sector cosm\u00e8tic a Espanya a l&#8217;al\u00e7a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quant a les exportacions des d&#8217;Espanya al mercat internacional<\/strong>, que \u00e9s el nostre principal inter\u00e8s, <strong>les perspectives del sector cosm\u00e8tic a Espanya s\u00f3n molt positives<\/strong>. Casos com el creixement accelerat de les exportacions cap al mercat xin\u00e8s s\u00f3n prova fefaent d&#8217;aix\u00f2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A la fi de 2018 es va reportar que les exportacions al gegant asi\u00e0tic havien crescut un 267% en un any<\/strong>. Encara que la quota de mercat espanyola \u00e9s encara petita en comparaci\u00f3 Fran\u00e7a, Corea del Sud i el Jap\u00f3, el creixement est\u00e0 molt per sobre del d&#8217;aquests pa\u00efsos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quant a les \u00faltimes xifres disponibles, les exportacions van cr\u00e9ixer un 11,5% en 2017, per a situar-se en 3.508 milions d&#8217;euros. M\u00e9s del 50% d&#8217;aquestes exportacions \u00e9s dins de la Uni\u00f3 Europea amb Portugal, Fran\u00e7a i Alemanya com a principals mercats. Els principals destins no comunitaris s\u00f3n els Estats Units, Emirats \u00c0rabs, Hong Kong, M\u00e8xic, R\u00fassia, Xile i el Marroc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;an\u00e0lisi de la balan\u00e7a comercial d&#8217;Espanya que publiquem recentment situa al sector com el 12 en exportacions i 18 en importacions, inclinant-se el volum de negoci en favor de la ind\u00fastria espanyola.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10360_4425c5-5c .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-10360_4425c5-5c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10360_4425c5-5c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-1024x683.jpg\" alt=\"El sector cosm\u00e8tic a Espanya 1 \" class=\"wp-image-45073\" style=\"width:780px;height:auto\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-1024x683.jpg 1024w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-300x200.jpg 300w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-768x512.jpg 768w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-1536x1024.jpg 1536w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-2048x1365.jpg 2048w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-500x333.jpg 500w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-800x533.jpg 800w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-1280x853.jpg 1280w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-1920x1280.jpg 1920w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-1200x800.jpg 1200w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espana-1-1400x933.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10360_35743a-17 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-10360_35743a-17 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10360_35743a-17\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><br>El futur del sector cosm\u00e8tic a Espanya<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El futur del sector cosm\u00e8tic a Espanya s&#8217;albira molt din\u00e0mic i ple d&#8217;oportunitats<\/strong>. La ind\u00fastria de la bellesa est\u00e0 en constant evoluci\u00f3, impulsada per tend\u00e8ncies com la sostenibilitat, la personalitzaci\u00f3 i l&#8217;\u00fas de tecnologia avan\u00e7ada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un dels aspectes m\u00e9s destacats \u00e9s el creixent inter\u00e8s per productes naturals i org\u00e0nics.<\/strong> Els consumidors estan cada vegada m\u00e9s conscients dels ingredients que utilitzen, la qual cosa ha portat a moltes marques a reformular els seus productes i adoptar pr\u00e0ctiques m\u00e9s sostenibles. Aix\u00f2 no sols beneficia al medi ambient, sin\u00f3 que tamb\u00e9 respon a la demanda de productes m\u00e9s saludables i \u00e8tics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, <strong>la digitalitzaci\u00f3 est\u00e0 transformant la forma en qu\u00e8 les marques es connecten amb els consumidors. Les plataformes de comer\u00e7 electr\u00f2nic i les xarxes socials juguen un paper crucial en la promoci\u00f3 i venda de productes, permetent a les marques arribar a un p\u00fablic m\u00e9s ampli i divers<\/strong>. <strong>La personalitzaci\u00f3, a trav\u00e9s de tecnologies com la intel\u00b7lig\u00e8ncia artificial,<\/strong> tamb\u00e9 est\u00e0 guanyant terreny, permetent a les empreses oferir experi\u00e8ncies i productes adaptats a les necessitats individuals dels clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finalment, la innovaci\u00f3 en formulacions i el desenvolupament de nous productes continuaran sent clau<\/strong>. La recerca en \u00e0rees com la biotecnologia i la dermatologia est\u00e0 obrint noves possibilitats per a crear productes m\u00e9s efectius i assegurances.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-10360_4cebdc-59 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-10360_4cebdc-59 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-10360_4cebdc-59\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En resum, el sector cosm\u00e8tic a Espanya t\u00e9 un futur brillant, marcat per la sostenibilitat, la innovaci\u00f3 i una connexi\u00f3 m\u00e9s pr\u00f2xima amb els consumidors. \u00c9s un moment emocionant per a la ind\u00fastria! Anima&#8217;t a exportar amb l&#8217;ajuda de <a href=\"https:\/\/barcelonaexport.com\/\">Barcelona Export<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector cosm\u00e8tic a Espanya El sector cosm\u00e8tic a Espanya est\u00e0 en constant creixement des de fa alguns anys. L&#8217;inter\u00e8s per la cura de la pell i el cabell, a m\u00e9s de la perfumeria i el maquillatge no deixa de cr\u00e9ixer a tot el m\u00f3n, i a aquesta realitat no escapa Espanya, on el sector &hellip;<\/p>\n","protected":false},"author":1,"featured_media":44097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[407],"tags":[],"class_list":["post-10360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","with-featured-image"],"taxonomy_info":{"category":[{"value":407,"label":"Blog"}]},"featured_image_src_large":["https:\/\/barcelonaexport.com\/wp-content\/uploads\/2019\/04\/El-sector-cosmetico-en-Espanna.jpg",900,606,false],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.com\/ca\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":407,"name":"Blog","slug":"blog-ca","term_group":0,"term_taxonomy_id":407,"taxonomy":"category","description":"","parent":0,"count":250,"filter":"raw","cat_ID":407,"category_count":250,"category_description":"","cat_name":"Blog","category_nicename":"blog-ca","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/10360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/comments?post=10360"}],"version-history":[{"count":4,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/10360\/revisions"}],"predecessor-version":[{"id":49748,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/10360\/revisions\/49748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/media\/44097"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/media?parent=10360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/categories?post=10360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/tags?post=10360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}