{"id":52868,"date":"2026-06-10T09:16:04","date_gmt":"2026-06-10T09:16:04","guid":{"rendered":"https:\/\/barcelonaexport.com\/exportar-por-primera-vez-por-donde-empezar\/"},"modified":"2026-06-16T13:15:09","modified_gmt":"2026-06-16T13:15:09","slug":"exportar-per-primera-vegada-per-on-comencar","status":"publish","type":"post","link":"https:\/\/barcelonaexport.com\/ca\/exportar-per-primera-vegada-per-on-comencar\/","title":{"rendered":"Exportar per primera vegada: per on comen\u00e7ar si la teva PIME vol vendre fora d&#8217;Espanya"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tens un bon producte, clients satisfets a Espanya i la sensaci\u00f3 persistent que hi ha mercat a fora. Per\u00f2 cada vegada que et planteges exportar per primera vegada, la mateixa pregunta et frena: per on comen\u00e7o?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si et reconeixes en aquesta situaci\u00f3, no est\u00e0s sol. \u00c9s el punt de partida de la gran majoria de pimes catalanes que fan el salt internacional, i tamb\u00e9 \u00e9s exactament el punt de partida de les sessions de capacitaci\u00f3 del programa Catalunya Exporta d\u2019ACCI\u00d3 que Barcelona Export dissenya i imparteix en col\u00b7laboraci\u00f3 amb Foment del Treball.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest article et donem una guia honesta dels primers passos per exportar per primera vegada i t\u2019expliquem com pots formar-te \u2014de manera gratu\u00efta\u2014 per fer-ho amb les m\u00e0ximes garanties d\u2019\u00e8xit.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019error m\u00e9s freq\u00fcent en exportar per primera vegada: llan\u00e7ar-se sense mirar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moltes pimes que intenten exportar per primera vegada cometen el mateix error: comen\u00e7ar pel final. Reben una consulta d\u2019un client estranger, o alg\u00fa els parla d\u2019una oportunitat en un mercat concret, i es llancen a negociar sense haver fet la feina pr\u00e8via.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El resultat gaireb\u00e9 sempre \u00e9s el mateix: una operaci\u00f3 que no prospera, un distribu\u00efdor mal escollit o un mercat que no era l\u2019adequat per a aquell producte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exportar per primera vegada amb \u00e8xit no \u00e9s q\u00fcesti\u00f3 de sort, sin\u00f3 de preparaci\u00f3. I aquesta preparaci\u00f3 comen\u00e7a molt abans de contactar amb el primer client estranger.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Els 5 primers passos per exportar per primera vegada<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Avalua el potencial exportador del teu producte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El primer pas no \u00e9s triar un mercat: \u00e9s preguntar-te honestament si el teu producte est\u00e0 preparat per competir a l\u2019exterior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compleix amb les normatives del mercat de destinaci\u00f3? El preu d\u2019exportaci\u00f3 \u00e9s competitiu un cop afegits els costos log\u00edstics i els marges del canal? Necessita adaptacions d\u2019embalatge, etiquetatge o ingredients?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moltes pimes descobreixen en aquesta fase que han de fer ajustos abans de sortir. \u00c9s millor detectar-ho ara que quan ja has signat un contracte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Tria el mercat amb criteri, no amb intu\u00efci\u00f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El mercat d\u2019exportaci\u00f3 ideal no \u00e9s el que et sona m\u00e9s ni el que et va recomanar alg\u00fa en una fira. \u00c9s el que combina millor tres factors: demanda real del producte, accessibilitat (log\u00edstica, regulaci\u00f3 i barreres d\u2019entrada) i una compet\u00e8ncia assumible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eines com el Market Access Map de la ITC, els informes de mercat d\u2019ACCI\u00d3 o les bases de dades de comer\u00e7 exterior et permeten prendre aquesta decisi\u00f3 amb dades reals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A les sessions de capacitaci\u00f3 del programa Catalunya Exporta dediquem temps espec\u00edfic a ensenyar com utilitzar aquestes eines de manera pr\u00e0ctica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Coneix les regles del joc: documentaci\u00f3, aranzels i regulaci\u00f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Exportar per primera vegada implica familiaritzar-se amb un univers documental que pot semblar aclaparador al principi: factura comercial, packing list, certificat d\u2019origen, declaraci\u00f3 duanera d\u2019exportaci\u00f3, incoterms&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La bona not\u00edcia \u00e9s que, un cop entens la l\u00f2gica del sistema, esdev\u00e9 gestionable. La mala not\u00edcia \u00e9s que un error documental et pot costar l\u2019operaci\u00f3 o generar penalitzacions a la duana.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Tria com arribar\u00e0s al mercat: el canal de distribuci\u00f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vens directament al client final? A trav\u00e9s d\u2019un agent comercial? Amb un distribu\u00efdor exclusiu? En un marketplace B2B?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta decisi\u00f3 \u2014el canal de distribuci\u00f3\u2014 \u00e9s una de les m\u00e9s estrat\u00e8giques del proc\u00e9s exportador i una de les que tenen m\u00e9s impacte en el resultat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada opci\u00f3 t\u00e9 avantatges i inconvenients en termes de control, marge, velocitat d\u2019entrada al mercat i risc. I l\u2019elecci\u00f3 correcta dep\u00e8n del producte, del mercat i dels recursos de l\u2019empresa. No hi ha una resposta universal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Fixa correctament els preus d\u2019exportaci\u00f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El preu d\u2019exportaci\u00f3 no \u00e9s el preu de venda a Espanya m\u00e9s un percentatge. T\u00e9 una l\u00f2gica pr\u00f2pia que inclou els costos de producci\u00f3, els costos log\u00edstics internacionals (asseguran\u00e7a, transport, duanes), el marge del distribu\u00efdor o agent, els impostos locals al pa\u00eds de destinaci\u00f3 i el posicionament de preu que vols tenir en aquell mercat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calcular malament el preu d\u2019exportaci\u00f3 \u00e9s un dels errors m\u00e9s costosos que pot cometre una pime que vol exportar per primera vegada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En massa casos, el resultat \u00e9s vendre a l\u2019exterior amb marges inferiors als del mercat dom\u00e8stic, cosa que fa insostenible l\u2019activitat exportadora a llarg termini.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/como-exportar-2-1024x1024.jpg\" alt=\"Exportar por primera vez 1\nExportar per primera vegada 1\nExporting dor the first time 1\nExporter pour la premi\u00e8re fois 1\n\" class=\"wp-image-52869\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/como-exportar-2-1024x1024.jpg 1024w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/como-exportar-2-300x300.jpg 300w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/como-exportar-2-150x150.jpg 150w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/como-exportar-2-768x768.jpg 768w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/como-exportar-2-600x600.jpg 600w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/como-exportar-2-1200x1200.jpg 1200w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/como-exportar-2-500x500.jpg 500w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/como-exportar-2-800x800.jpg 800w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/como-exportar-2.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Les sessions de capacitaci\u00f3 Catalunya Exporta: formaci\u00f3 gratu\u00efta per exportar per primera vegada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tots aquests temes \u2014i molts m\u00e9s\u2014 s\u00f3n exactament els que s\u2019aborden a les sessions de capacitaci\u00f3 del programa Catalunya Exporta que Barcelona Export dissenya i imparteix en col\u00b7laboraci\u00f3 amb Foment del Treball Nacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les sessions estan pensades per compartir coneixements b\u00e0sics per\u00f2 s\u00f2lids sobre els temes m\u00e9s rellevants de l\u2019exportaci\u00f3 i dotar les empreses que s\u2019inicien en aquest \u00e0mbit d\u2019eines reals que les ajudin a exportar amb \u00e8xit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les seves caracter\u00edstiques s\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Format 100 % virtual: pots participar-hi des de qualsevol lloc sense despla\u00e7aments.<\/li>\n\n\n\n<li>Durada m\u00e0xima de 60 minuts: temps acotat, contingut concret i aplicable.<\/li>\n\n\n\n<li>Convocat\u00f2ria quinzenal: una sessi\u00f3 cada quinze dies durant els pr\u00f2xims tres anys.<\/li>\n\n\n\n<li>Tem\u00e0tiques variades i progressives: cada sessi\u00f3 aborda un aspecte clau del proc\u00e9s exportador.<\/li>\n\n\n\n<li>Completament gratu\u00eftes per a les pimes participants del programa Catalunya Exporta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El calendari de sessions cobreix un ampli ventall de temes: des dels primers passos per exportar per primera vegada fins a la negociaci\u00f3 amb distribu\u00efdors internacionals, el finan\u00e7ament de les exportacions, l\u2019adaptaci\u00f3 del producte, els mitjans de pagament internacionals o la gesti\u00f3 duanera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una formaci\u00f3 completa repartida en petites dosis quinzenals, perfectament compatible amb l\u2019activitat ordin\u00e0ria de qualsevol empresa.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">El diagn\u00f2stic personalitzat: el teu full de ruta gratu\u00eft<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9s enll\u00e0 de les sessions grupals, el programa inclou un diagn\u00f2stic exportador personalitzat i gratu\u00eft per a cada empresa participant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El resultat \u00e9s un full de ruta concret: per exportar per primera vegada \u00e9s clau saber quins mercats explorar, quin canal d\u2019entrada \u00e9s el m\u00e9s adequat, quines adaptacions necessita el producte i quins passos cal fer durant els pr\u00f2xims 90 dies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e9s un informe gen\u00e8ric: \u00e9s una an\u00e0lisi feta a mida de la teva empresa, el teu producte i els teus recursos, elaborada per l\u2019equip de <a href=\"https:\/\/barcelonaexport.com\/ca\/exportar\/\">Barcelona Export<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"853\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/exportar-por-primera-vez.jpg\" alt=\"Exportar por primera vez 2 Exportar per primera vegada 2 Exporting dor the first time 2 Exporter pour la premi\u00e8re fois 2\" class=\"wp-image-52871\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/exportar-por-primera-vez.jpg 853w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/exportar-por-primera-vez-300x300.jpg 300w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/exportar-por-primera-vez-150x150.jpg 150w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/exportar-por-primera-vez-768x768.jpg 768w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/exportar-por-primera-vez-600x600.jpg 600w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/exportar-por-primera-vez-500x500.jpg 500w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/exportar-por-primera-vez-800x800.jpg 800w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">El primer pas \u00e9s el m\u00e9s important<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Exportar per primera vegada pot semblar un proc\u00e9s complex, per\u00f2 amb la preparaci\u00f3 adequada i l\u2019acompanyament correcte \u00e9s perfectament assolible per a una pime que tingui un producte competitiu i voluntat d\u2019aprendre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les sessions de capacitaci\u00f3 del programa Catalunya Exporta s\u00f3n, precisament, aquest primer pas estructurat que moltes empreses necessiten per passar de la intenci\u00f3 a l\u2019acci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consulta el calendari de sessions i inscriu-t\u2019hi directament al web de Foment del Treball:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <a href=\"https:\/\/www.foment.com\/catalunya-exporta\/#1767799497417-fa3ae53f-0b5b\" target=\"_blank\" rel=\"noopener\">Veure les sessions i inscriure\u2019s al programa Catalunya Exporta<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vols el diagn\u00f2stic personalitzat o tens dubtes sobre si la teva empresa est\u00e0 preparada per exportar? Contacta amb Barcelona Export i et respondrem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tens un bon producte, clients satisfets a Espanya i la sensaci\u00f3 persistent que hi ha mercat a fora. Per\u00f2 cada vegada que et planteges exportar per primera vegada, la mateixa pregunta et frena: per on comen\u00e7o? Si et reconeixes en aquesta situaci\u00f3, no est\u00e0s sol. \u00c9s el punt de partida de la gran majoria de &hellip;<\/p>\n","protected":false},"author":5,"featured_media":52872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[407],"tags":[667,908,668,923,928,924,930,925,926],"class_list":["post-52868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","tag-accio","tag-barcelona-export","tag-catalunya-exporta","tag-com-exportar","tag-foment-del-treball","tag-formacio-exportacio-pimes","tag-pimes-catalanes-exportadores","tag-pimes-catalnes","tag-sessions-capacitacio","with-featured-image"],"taxonomy_info":{"category":[{"value":407,"label":"Blog"}],"post_tag":[{"value":667,"label":"ACCI\u00d3"},{"value":908,"label":"Barcelona Export"},{"value":668,"label":"Catalunya Exporta"},{"value":923,"label":"com exportar"},{"value":928,"label":"foment del treball"},{"value":924,"label":"formaci\u00f3 exportaci\u00f3 pimes"},{"value":930,"label":"pimes catalanes exportadores"},{"value":925,"label":"pimes catalnes"},{"value":926,"label":"sessions capacitaci\u00f3"}]},"featured_image_src_large":["https:\/\/barcelonaexport.com\/wp-content\/uploads\/2026\/06\/como-exportar-1.jpg",600,600,false],"author_info":{"display_name":"barcelonaexportadmin","author_link":"https:\/\/barcelonaexport.com\/ca\/author\/barcelonaexportadmin\/"},"comment_info":0,"category_info":[{"term_id":407,"name":"Blog","slug":"blog-ca","term_group":0,"term_taxonomy_id":407,"taxonomy":"category","description":"","parent":0,"count":224,"filter":"raw","cat_ID":407,"category_count":224,"category_description":"","cat_name":"Blog","category_nicename":"blog-ca","category_parent":0}],"tag_info":[{"term_id":667,"name":"ACCI\u00d3","slug":"accio","term_group":0,"term_taxonomy_id":667,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":908,"name":"Barcelona Export","slug":"barcelona-export","term_group":0,"term_taxonomy_id":908,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":668,"name":"Catalunya Exporta","slug":"catalunya-exporta","term_group":0,"term_taxonomy_id":668,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":923,"name":"com exportar","slug":"com-exportar","term_group":0,"term_taxonomy_id":923,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":928,"name":"foment del treball","slug":"foment-del-treball","term_group":0,"term_taxonomy_id":928,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":924,"name":"formaci\u00f3 exportaci\u00f3 pimes","slug":"formacio-exportacio-pimes","term_group":0,"term_taxonomy_id":924,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":930,"name":"pimes catalanes exportadores","slug":"pimes-catalanes-exportadores","term_group":0,"term_taxonomy_id":930,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":925,"name":"pimes catalnes","slug":"pimes-catalnes","term_group":0,"term_taxonomy_id":925,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":926,"name":"sessions capacitaci\u00f3","slug":"sessions-capacitacio","term_group":0,"term_taxonomy_id":926,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/52868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/comments?post=52868"}],"version-history":[{"count":3,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/52868\/revisions"}],"predecessor-version":[{"id":52889,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/52868\/revisions\/52889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/media\/52872"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/media?parent=52868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/categories?post=52868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/tags?post=52868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}