{"id":6295,"date":"2018-06-11T10:00:20","date_gmt":"2018-06-11T10:00:20","guid":{"rendered":"https:\/\/barcelonaexport.com\/?p=6295"},"modified":"2025-01-13T00:02:18","modified_gmt":"2025-01-13T00:02:18","slug":"mercat-vins-ecologics-franca","status":"publish","type":"post","link":"https:\/\/barcelonaexport.com\/ca\/mercat-vins-ecologics-franca\/","title":{"rendered":"El mercat dels vins ecol\u00f2gics a Fran\u00e7a"},"content":{"rendered":"<style>.wp-block-kadence-spacer.kt-block-spacer-6295_760d52-10 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6295_760d52-10 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6295_760d52-10\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El mercat dels\u00a0vins <a href=\"http:\/\/francevinbio.com\" rel=\"nofollow noopener\" target=\"_blank\">ecol\u00f2gics a Fran\u00e7a<\/a>\u00a0ha experimentat un creixement notable en els \u00faltims anys, convertint-se en una part important de la ind\u00fastria vitivin\u00edcola del pa\u00eds.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Les peculiaritats del mercat dels vins ecol\u00f2gics a Fran\u00e7a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En la distribuci\u00f3 de vins ecol\u00f2gics, \u00e9s important distingir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D&#8217;una banda, el sector especialitzat en la distribuci\u00f3 de productes ecol\u00f2gics o bio (majoristes productes bio, botigues ecol\u00f2giques i cadenes de botigues bio)<\/li>\n\n\n\n<li>I d&#8217;altra banda, el sector no especialitzat (comerciants de vi,\u00a0HORECA,\u00a0Gran Distribuci\u00f3).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Altres particularitats del mercat dels vins ecol\u00f2gics francesos indiquen que:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 74% del volum de vi ecol\u00f2gic comercialitzat \u00e9s DO<\/li>\n\n\n\n<li>M\u00e9s de la meitat dels vins ecol\u00f2gics consumits s\u00f3n vins negres<\/li>\n\n\n\n<li>El 12% dels vins org\u00e0nics consumits s\u00f3n vins\u00a0espumosos<\/li>\n\n\n\n<li>Les importacions de vins ecol\u00f2gics s\u00f3n molt febles (1%)<\/li>\n\n\n\n<li>Els vins ecol\u00f2gics representen el 12% del consum org\u00e0nic de les llars<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Fran\u00e7a, tercer productor mundial darrere d&#8217;Espanya i It\u00e0lia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fran\u00e7a \u00e9s el tercer productor mundial de vins ecol\u00f2gics darrere d&#8217;Espanya i It\u00e0lia. Aquests tres pa\u00efsos representen el 73% de les vinyes del m\u00f3n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><br>Augment massiu de la reconversi\u00f3 de les vinyes a Europa<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"403\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-5-3.png\" alt=\"Massive increase in the conversion of vineyards in Europe\nvins ecol\u00f2gics 1\n\" class=\"wp-image-6327\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-5-3.png 614w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-5-3-300x197.png 300w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-5-3-500x328.png 500w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">La vinya ecol\u00f2gica en \u00a0el 2016 representa el 9,1% de la vinya francesa, \u00e9s a dir que 68,556 hect\u00e0rees \u00a0tenen vinyes org\u00e0niques, aix\u00f2 mostra una important evoluci\u00f3 en els \u00faltims anys. De fet, les \u00e0rees convertides en ecol\u00f2giques han augmentat vuit vegades des del 2007 i ara podem comptabilitzar m\u00e9s de 5.200 vinyes ecol\u00f2giques. En exportaci\u00f3, el vi org\u00e0nic representa 2\/3 de les vendes.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Augment massiu de la conversi\u00f3 de les vinyes a Fran\u00e7a<\/h3>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6295_65f83e-0c .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6295_65f83e-0c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6295_65f83e-0c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"396\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-4-3.png\" alt=\"Major increase in vineyard conversion in France\nvins ecol\u00f2gics 2\" class=\"wp-image-6326\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-4-3.png 621w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-4-3-300x191.png 300w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-4-3-500x319.png 500w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Origen dels subministraments segons els tipus de productes ecol\u00f2gics<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"449\" height=\"331\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-3-3.png\" alt=\"Origin of supplies according to the types of organic products\nvins ecol\u00f2gics 3\" class=\"wp-image-6325\" style=\"width:621px;height:auto\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-3-3.png 449w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-3-3-300x221.png 300w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Fran\u00e7a produeix el 99% del vi que comercialitza.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Els h\u00e0bits de consum de vi ecol\u00f2gic a Fran\u00e7a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els criteris de consum s\u00f3n els seg\u00fcents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L&#8217;origen del vi<\/li>\n\n\n\n<li>el respecte al medi ambient<\/li>\n\n\n\n<li>la reputaci\u00f3\u00a0AOP<\/li>\n\n\n\n<li>el preu<\/li>\n\n\n\n<li>la disponibilitat a la botiga<\/li>\n\n\n\n<li>la proximitat del producte.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El consumidor franc\u00e8s t\u00e9 l&#8217;h\u00e0bit de comprar els seus vins directament al productor (41% del consum total a Fran\u00e7a).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Consum segons el tipus de productes ecol\u00f2gics<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"280\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-2-3.png\" alt=\"Consumption according to the type of organic products\nvins ecol\u00f2gics 4\" class=\"wp-image-6324\" style=\"width:669px;height:auto\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-2-3.png 485w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-2-3-300x173.png 300w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">El consum d&#8217;alcohol a partir de l&#8217;agricultura ecol\u00f2gica s&#8217;ha mantingut estable durant els \u00faltims 4 anys i representa el\u00a012% de les vendes de productes ecol\u00f2gics a Fran\u00e7a.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">El perfil del consumidor de vins ecol\u00f2gics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Perfil del tipus de consumidor a Fran\u00e7a<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"441\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-3.png\" alt=\"Profile of the type of consumer in France\" class=\"wp-image-6323\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-3.png 627w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-3-300x211.png 300w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-3-500x352.png 500w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 de cada 3 consumidors de vi consumeixen vi ecol\u00f2gica Fran\u00e7a.<\/li>\n\n\n\n<li>1 de cada 6 consumidors ecol\u00f2gics consumeixen vi ecol\u00f2gic.<\/li>\n\n\n\n<li>El 12% dels consumidors de vins ecol\u00f2gics no consumeixen vins convencionals.<\/li>\n\n\n\n<li>1% dels francesos consumeixen nom\u00e9s va venir org\u00e0nic.<\/li>\n\n\n\n<li>Els joves (de 18 a 24 anys) se senten especialment interessats en el vi org\u00e0nic. Representen el 14% dels consumidors de vins ecol\u00f2gics en comparaci\u00f3 amb el 8% en el vi convencional. Els\u00a0joves consumidors de vi org\u00e0nic s\u00f3n particularment sensibles als arguments ecol\u00f2gics.<\/li>\n\n\n\n<li>Segons l&#8217;edici\u00f3 del 2015 del Bar\u00f2metre de l&#8217;Ag\u00e8ncia\u00a0BIO, l&#8217;11% dels consumidors de vi ecol\u00f2gic pretenen augmentar el consum d&#8217;aquesta mena de productes durant els pr\u00f2xims 6 mesos.<\/li>\n\n\n\n<li>El 51% dels francesos voldria poder trobar m\u00e9s vi org\u00e0nic en els supermercats.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusions sobre el mercat del vi org\u00e0nic a Fran\u00e7a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Els vins francesos tenen una bona imatge, per\u00f2 competeixen amb vins ecol\u00f2gics d&#8217;origen espanyol i itali\u00e0 en molts pa\u00efsos.<\/li>\n\n\n\n<li>Per a vendre a l&#8217;estranger, cal comunicar encara m\u00e9s sobre la qualitat dels vins org\u00e0nics, les seves especificitats i augmentar la seva participaci\u00f3 en fires ecol\u00f2giques (moltes d&#8217;Europa), participaci\u00f3 en concursos, organitzaci\u00f3 de tastos (botigues de vins, botigues), per a donar-se a \u00a0con\u00e8ixer per prestigiosos\u00a0sommeliers.<\/li>\n\n\n\n<li>Hi ha bones perspectives per a desenvolupar vendes de vi ecol\u00f2gic en restaurants.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El mercat dels\u00a0vins ecol\u00f2gics a Fran\u00e7a\u00a0ha experimentat un creixement notable en els \u00faltims anys, convertint-se en una part important de la ind\u00fastria vitivin\u00edcola del pa\u00eds. Les peculiaritats del mercat dels vins ecol\u00f2gics a Fran\u00e7a En la distribuci\u00f3 de vins ecol\u00f2gics, \u00e9s important distingir: Altres particularitats del mercat dels vins ecol\u00f2gics francesos indiquen que: Fran\u00e7a, tercer &hellip;<\/p>\n","protected":false},"author":1,"featured_media":44406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[407],"tags":[],"class_list":["post-6295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","with-featured-image"],"taxonomy_info":{"category":[{"value":407,"label":"Blog"}]},"featured_image_src_large":["https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/vinos-bio-de-Francia.jpg",900,614,false],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.com\/ca\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":407,"name":"Blog","slug":"blog-ca","term_group":0,"term_taxonomy_id":407,"taxonomy":"category","description":"","parent":0,"count":250,"filter":"raw","cat_ID":407,"category_count":250,"category_description":"","cat_name":"Blog","category_nicename":"blog-ca","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/6295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/comments?post=6295"}],"version-history":[{"count":2,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/6295\/revisions"}],"predecessor-version":[{"id":47163,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/6295\/revisions\/47163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/media\/44406"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/media?parent=6295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/categories?post=6295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/tags?post=6295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}