{"id":6361,"date":"2018-06-19T09:11:20","date_gmt":"2018-06-19T09:11:20","guid":{"rendered":"https:\/\/barcelonaexport.com\/?p=6361"},"modified":"2025-01-12T22:49:20","modified_gmt":"2025-01-12T22:49:20","slug":"productes-ecologics-franca","status":"publish","type":"post","link":"https:\/\/barcelonaexport.com\/ca\/productes-ecologics-franca\/","title":{"rendered":"Els productes ecol\u00f2gics a Fran\u00e7a"},"content":{"rendered":"<style>.wp-block-kadence-spacer.kt-block-spacer-6361_c2b7e1-97 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6361_c2b7e1-97 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6361_c2b7e1-97\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Les tend\u00e8ncies actuals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En 2016, el valor de les compres de\u00a0<a href=\"http:\/\/agencebio.org\" rel=\"nofollow noopener\" target=\"_blank\">productes ecol\u00f2gics a Fran\u00e7a\u00a0<\/a>o procedents de l&#8217;agricultura ecol\u00f2gica es va estimar en 7.147 milions d&#8217;euros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>6.736 mil milions d&#8217;euros, corresponen al consum familiar (+21,7% quant a 2015).<\/li>\n\n\n\n<li>411 milions d&#8217;euros de compres de productes ecol\u00f2gics a Fran\u00e7a s\u00f3n servits en la restauraci\u00f3 fora del domicili, dels quals: 229 milions d&#8217;euros en restauraci\u00f3 col\u00b7lectiva (+5% quant a 2015) i 182 milions d&#8217;euros en restauraci\u00f3 comercial (+10% quant a 2015).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, en 2016, les tend\u00e8ncies en les compres de productes ecol\u00f2gics a Fran\u00e7a van mostrar un canvi en els h\u00e0bits de consum.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"224\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2024\/09\/The-market-for-organic-products-in-France-in-2016-3.jpg\" alt=\"\" class=\"wp-image-46063\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2024\/09\/The-market-for-organic-products-in-France-in-2016-3.jpg 224w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2024\/09\/The-market-for-organic-products-in-France-in-2016-3-150x150.jpg 150w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Algunes de les principals tend\u00e8ncies d&#8217;aquest any s\u00f3n:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Augment de la demanda:<\/strong> Els consumidors francesos estaven cada vegada m\u00e9s interessats en productes ecol\u00f2gics, impulsats per preocupacions sobre la salut, la qualitat dels aliments i l&#8217;impacte ambiental de l&#8217;agricultura convencional.<\/li>\n\n\n\n<li><strong>Diversificaci\u00f3 de productes:<\/strong> La varietat de productes ecol\u00f2gics disponibles en el mercat es va ampliar. A m\u00e9s de fruites i verdures, els consumidors van comen\u00e7ar a comprar m\u00e9s productes lactis, carns, cereals i productes de forn org\u00e0nics.<\/li>\n\n\n\n<li><strong>Prefer\u00e8ncia pel local: <\/strong>Molts consumidors van mostrar una prefer\u00e8ncia per productes ecol\u00f2gics locals, valorant la frescor i el suport als agricultors de la regi\u00f3.<\/li>\n\n\n\n<li><strong>Augment en la compra en l\u00ednia:<\/strong> Les compres de productes ecol\u00f2gics a trav\u00e9s de plataformes en l\u00ednia van comen\u00e7ar a guanyar popularitat, facilitant l&#8217;acc\u00e9s a una major varietat de productes.<\/li>\n\n\n\n<li><strong>Consci\u00e8ncia sobre la sostenibilitat:<\/strong> Els consumidors estaven m\u00e9s informats sobre els beneficis de l&#8217;agricultura ecol\u00f2gica i la sostenibilitat, la qual cosa va influir en les seves decisions de compra.<\/li>\n\n\n\n<li><strong>Segmentaci\u00f3 del mercat:<\/strong> Es va observar un creixement en l&#8217;inter\u00e8s per productes ecol\u00f2gics espec\u00edfics, com els productes sense gl\u00fatens o vegans, reflectint una major diversitat en les prefer\u00e8ncies diet\u00e8tiques.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes tend\u00e8ncies reflecteixen un canvi cultural cap a un estil de vida m\u00e9s saludable i sostenible a Fran\u00e7a.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"185\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2024\/09\/The-market-for-organic-products-in-France-in-2016-2.jpg\" alt=\"\" class=\"wp-image-46069\" style=\"width:408px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Altres consideracions del sector dels productes ecol\u00f2gics a Fran\u00e7a:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 71% dels productes ecol\u00f2gics consumits a Fran\u00e7a provenen de Fran\u00e7a.<\/li>\n\n\n\n<li>Entre els productes importats el 15% provenen de pa\u00efsos de la Uni\u00f3 Europea i l&#8217;altra part de la resta del m\u00f3n.<\/li>\n\n\n\n<li>El 43% de les importacions s\u00f3n de productes ex\u00f2tics (pl\u00e0tan, cacau, caf\u00e8\u2026) o purament mediterranis (olives, agres\u2026), on Fran\u00e7a no produeix o compta amb una baixa producci\u00f3 d&#8217;aquests productes.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"259\" height=\"194\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2024\/09\/The-market-for-organic-products-in-France-in-2016-1.jpg\" alt=\"\" class=\"wp-image-46075\" style=\"width:421px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">El detall de les vendes dels productes ecol\u00f2gics a Fran\u00e7a, pel canal de distribuci\u00f3, \u00e9s el seg\u00fcent:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Els canals de distribuci\u00f3 utilitzats<\/h4>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6361_9487b7-82 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6361_9487b7-82 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6361_9487b7-82\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"663\" height=\"337\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-9.png\" alt=\"The used distribution channels\" class=\"wp-image-6392\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-9.png 663w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-9-300x152.png 300w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-9-500x254.png 500w\" sizes=\"auto, (max-width: 663px) 100vw, 663px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Des de 2011, el creixement de les vendes org\u00e0niques en supermercats ha estat relativament m\u00e9s feble que en altres canals&nbsp;de distribuci\u00f3. El 2016, la import\u00e0ncia del desenvolupament de vendes de fruites i hortalisses i productes de comestibles en aquest circuit va ajudar a mantenir la quota de mercat a gaireb\u00e9 un 45% enfront de la distribuci\u00f3 org\u00e0nica especialitzada (37%), vendes directes del productor al consumidor (13%) i dels artesans o comerciants (5%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La distribuci\u00f3 d&#8217;especialitzada en productes ecol\u00f2gics a Fran\u00e7a continua sent el circuit m\u00e9s din\u00e0mic amb una taxa de creixement de gaireb\u00e9 el 24% gr\u00e0cies a l&#8217;obertura de noves botigues, per\u00f2 tamb\u00e9 a causa de l&#8217;augment de la cistella mitjana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les vendes directes van experimentar un creixement lleugerament m\u00e9s lent (+ 15%) a causa de les condicions meteorol\u00f2giques desfavorables per a la producci\u00f3 el 2016 i la forta demanda de canals de comercialitzaci\u00f3 llargs.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">El consum de productes ecol\u00f2gics a Fran\u00e7a en 2016<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En 2016, el consum de productes biol\u00f2gics a Fran\u00e7a va experimentar un notable creixement. Els francesos van mostrar un inter\u00e8s creixent pels aliments org\u00e0nics, impulsat per una major consci\u00e8ncia sobre la salut, el medi ambient i la qualitat dels productes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S&#8217;estima que el mercat de productes ecol\u00f2gics va aconseguir aproximadament 7,5 mil milions d&#8217;euros en vendes, la qual cosa representa un augment significatiu en comparaci\u00f3 amb anys anteriors. Els productes m\u00e9s consumits inclo\u00efen fruites i verdures, lactis, i productes de forn. A m\u00e9s, els supermercats i botigues especialitzades van comen\u00e7ar a oferir una gamma m\u00e9s \u00e0mplia de productes org\u00e0nics, facilitant el seu acc\u00e9s als consumidors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aquest augment en el consum tamb\u00e9 va reflectir una tend\u00e8ncia m\u00e9s ampla a Europa amb la sostenibilitt i l&#8217;agricultura ecol\u00f2gica.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6361_295689-ae .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6361_295689-ae .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6361_295689-ae\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si tens m\u00e9s preguntes sobre el mercat dels productes ecol\u00f2gics a\u00a0<a href=\"https:\/\/barcelonaexport.com\/ca\/exportar\/mercats\/exportar-a-franca\/\">Fran\u00e7a\u00a0<\/a>o necessites informaci\u00f3 espec\u00edfica, \u00a1no dubtis a preguntar!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les tend\u00e8ncies actuals En 2016, el valor de les compres de\u00a0productes ecol\u00f2gics a Fran\u00e7a\u00a0o procedents de l&#8217;agricultura ecol\u00f2gica es va estimar en 7.147 milions d&#8217;euros: A m\u00e9s, en 2016, les tend\u00e8ncies en les compres de productes ecol\u00f2gics a Fran\u00e7a van mostrar un canvi en els h\u00e0bits de consum. Algunes de les principals tend\u00e8ncies d&#8217;aquest any &hellip;<\/p>\n","protected":false},"author":1,"featured_media":44399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[407],"tags":[],"class_list":["post-6361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","with-featured-image"],"taxonomy_info":{"category":[{"value":407,"label":"Blog"}]},"featured_image_src_large":["https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/06\/productos-biologicos-en-Francia.jpg",900,614,false],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.com\/ca\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":407,"name":"Blog","slug":"blog-ca","term_group":0,"term_taxonomy_id":407,"taxonomy":"category","description":"","parent":0,"count":250,"filter":"raw","cat_ID":407,"category_count":250,"category_description":"","cat_name":"Blog","category_nicename":"blog-ca","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/6361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/comments?post=6361"}],"version-history":[{"count":3,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/6361\/revisions"}],"predecessor-version":[{"id":47159,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/6361\/revisions\/47159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/media\/44399"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/media?parent=6361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/categories?post=6361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/tags?post=6361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}