{"id":6758,"date":"2018-08-29T08:08:57","date_gmt":"2018-08-29T08:08:57","guid":{"rendered":"https:\/\/barcelonaexport.com\/?p=6758"},"modified":"2025-01-12T22:30:20","modified_gmt":"2025-01-12T22:30:20","slug":"exportacio-objecte-promocional-franca","status":"publish","type":"post","link":"https:\/\/barcelonaexport.com\/ca\/exportacio-objecte-promocional-franca\/","title":{"rendered":"L\u2019exportaci\u00f3 de l&#8217;objecte promocional a Fran\u00e7a"},"content":{"rendered":"<style>.wp-block-kadence-spacer.kt-block-spacer-6758_a9654c-f3 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6758_a9654c-f3 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6758_a9654c-f3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/barcelonaexport.com\">Barcelona\u00a0Export<\/a>\u00a0ha fet costat recentment a l&#8217;empresa <a href=\"http:\/\/personalizatutoalla.es\" rel=\"nofollow noopener\" target=\"_blank\">T\u00e8xtil\u00a0Campasol<\/a>, fabricadora de tovalloles esportives personalitzades, en la seva estrat\u00e8gia d&#8217;internacionalitzaci\u00f3. Aquest suport internacional ha refor\u00e7at el nostre coneixement del mercat de l&#8217;objecte promocional a Fran\u00e7a. Llegeixi detingudament aquest article per a con\u00e8ixer les tend\u00e8ncies d&#8217;aquest mercat, si t\u00e9 intenci\u00f3 de realitzar l&#8217;exportaci\u00f3 objectes promocionals a Fran\u00e7a.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6758_195d02-ed .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6758_195d02-ed .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6758_195d02-ed\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">El mercat objecte promocional a Fran\u00e7a<br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lloc, cal destacar que \u00e9s un mercat important: les empreses anunciants inverteixen 1.323 milions d&#8217;euros en aquest segment cada any. Hi ha prop de 2.000 distribu\u00efdors especialitzats en el camp, comptant amb tots els objectes combinats.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6758_983c73-0d .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6758_983c73-0d .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6758_983c73-0d\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Per qu\u00e8 comunicar a trav\u00e9s de l&#8217;objecte promocional?<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trobem que els clients, i en particular els clients francesos, s\u00f3n particularment receptius a la comunicaci\u00f3 a trav\u00e9s de l&#8217;objecte promocional. Per al 42% d&#8217;ells, aix\u00f2 millora la imatge de marca i de l&#8217;empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanmateix, l&#8217;objecte promocional ha de ser de bona qualitat. En efecte, si l&#8217;objecte no \u00e9s qualitatiu, el 65% dels usuaris no desitgen comprar la marca del distribu\u00efdor. Per aix\u00f2 \u00e9s important centrar-se en la qualitat. T\u00e8xtil&nbsp;Campasol&nbsp;ha ent\u00e8s b\u00e9 aquest fet diferenciador i tota la producci\u00f3 la realitza a Europa, fugint de la producci\u00f3 massiva que arriba d&#8217;\u00c0sia.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6758_d1c55a-e3 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6758_d1c55a-e3 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6758_d1c55a-e3\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Quin \u00e9s l&#8217;objecte promocional m\u00e9s sol\u00b7licitat?<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Fran\u00e7a, s\u00f3n moltes les empreses de comunicaci\u00f3 que ofereixen objectes i productes personalitzats molt variats: bosses, teixits, ulleres i tasses, per\u00f2 tamb\u00e9 calendaris personalitzats, bol\u00edgrafs i blocs de notes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De fet, l&#8217;objecte promocional m\u00e9s sol\u00b7licitat sol ser&nbsp;laguno&nbsp;dins de la categoria dels articles de papereria (60%), seguits per les samarretes i pols (30%). Els altres objectes t\u00e8xtils representen nom\u00e9s el 10% del mercat, per\u00f2 tenen l&#8217;avantatge que es conserven durant m\u00e9s temps. Per contra, els articles de papereria nom\u00e9s es conserven durant uns 6 mesos.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6758_4362d2-86 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6758_4362d2-86 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6758_4362d2-86\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Quins s\u00f3n els criteris de selecci\u00f3?<br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Perqu\u00e8 un objecte promocional sigui efica\u00e7, els francesos consideren que ha de ser \u00fatil (86%), per\u00f2 tamb\u00e9 original i est\u00e8tic. Tamb\u00e9 ha de ser divertit per al 36% d&#8217;ells. Les tovalloles esportives de T\u00e8xtil\u00a0Campasol\u00a0s&#8217;adapten perfectament als criteris per als usuaris del mercat de la pr\u00e0ctica de l&#8217;esport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, al 80% dels usuaris els agradaria rebre algun objecte promocional: es tracta d&#8217;un mercat en r\u00e0pid creixement. Aix\u00f2 realment permet als usuaris recordar la marca. El 99% d&#8217;ells guarden l&#8217;article promocional per a si mateixos o per a alg\u00fa pr\u00f2xim a ells.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6758_b5ecea-78 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6758_b5ecea-78 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6758_b5ecea-78\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Quan s&#8217;utilitza l&#8217;objecte promocional?<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Els articles publicitaris no es reserven per a les celebracions de cap d&#8217;any. Els esdeveniments, especialment les competicions esportives, s\u00f3n especialment propicis per a la distribuci\u00f3 de productes personalitzats. Tamb\u00e9 es poden trobar en fires i exposicions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 s\u00f3n molt benvolguts per les empreses que utilitzen la comunicaci\u00f3 per objecte internament i cap als seus clients per a promocionar els seus serveis i motivar als seus empleats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed, la nostra experi\u00e8ncia durant el proc\u00e9s d&#8217;exportaci\u00f3 de les tovalloles personalitzades de T\u00e8xtil&nbsp;Campasol&nbsp;ha estat rica en coneixement. El mercat de la comunicaci\u00f3 per l&#8217;objecte promocional a Fran\u00e7a \u00e9s s\u00f2lid i molt competitiu. Est\u00e0 oferint objectes diferenciadors i de qualitat, com a tovalloles esportives personalitzables, per a les quals aconseguim atreure als clients i construir una imatge duradora i s\u00f2lida als seus ulls.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6758_eb2e2e-9e .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6758_eb2e2e-9e .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6758_eb2e2e-9e\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Atreveix-te tu tamb\u00e9 a exportar els teus objectes promocionals a Europa!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona\u00a0Export\u00a0ha fet costat recentment a l&#8217;empresa T\u00e8xtil\u00a0Campasol, fabricadora de tovalloles esportives personalitzades, en la seva estrat\u00e8gia d&#8217;internacionalitzaci\u00f3. Aquest suport internacional ha refor\u00e7at el nostre coneixement del mercat de l&#8217;objecte promocional a Fran\u00e7a. Llegeixi detingudament aquest article per a con\u00e8ixer les tend\u00e8ncies d&#8217;aquest mercat, si t\u00e9 intenci\u00f3 de realitzar l&#8217;exportaci\u00f3 objectes promocionals a Fran\u00e7a. El mercat &hellip;<\/p>\n","protected":false},"author":1,"featured_media":44345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[407],"tags":[],"class_list":["post-6758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","with-featured-image"],"taxonomy_info":{"category":[{"value":407,"label":"Blog"}]},"featured_image_src_large":["https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/08\/regalo-promocional-en-francia.jpg",900,614,false],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.com\/ca\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":407,"name":"Blog","slug":"blog-ca","term_group":0,"term_taxonomy_id":407,"taxonomy":"category","description":"","parent":0,"count":250,"filter":"raw","cat_ID":407,"category_count":250,"category_description":"","cat_name":"Blog","category_nicename":"blog-ca","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/6758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/comments?post=6758"}],"version-history":[{"count":3,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/6758\/revisions"}],"predecessor-version":[{"id":47157,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/posts\/6758\/revisions\/47157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/media\/44345"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/media?parent=6758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/categories?post=6758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.com\/ca\/wp-json\/wp\/v2\/tags?post=6758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}