Exporting to France
France is one of the largest, most influential and diversified economies in the world, making it one of the most attractive markets in the European Union.
The French market
France has a strong and sophisticated economic landscape characterised by significant contributions to diverse industries such as automotive, fashion, chemicals, metallurgy, aviation, electronics and food, among others. With a rich history of innovation, culture and commerce, France is a powerhouse that combines traditional industries and cutting-edge technology.
France is home to some of the world’s most recognised companies and is a centre of cutting-edge technology and research, particularly in fields such as aerospace, nuclear energy and healthcare.
France can offer great opportunities for your business, but successfully entering this market requires careful planning and consideration of several factors.
Key aspects for export
A large market beyond its borders
The economic policies of a powerhouse like France have a significant impact not only within Europe but also on the international stage, making it a focal point for global investors and companies seeking strategic opportunities.
Its geographical location, bordering Spain, Italy, Switzerland, Germany, Belgium, Luxembourg, Monaco by land and the UK by sea, makes France a strategic market. In addition, former colonies such as Algeria, Tunisia, Morocco and Senegal, among others, can offer great commercial potential for your company.
Large industries and import potential
France is a major importer, which has historically had a negative trade balance. Transport equipment, chemical products, energy, manufactured goods and foodstuffs, among others, tend to be its main imports.
In addition to established sectors such as automotive, fashion, aerospace and luxury goods, the country is investing heavily in wind and solar energy, making it a promising market for companies specialising in renewable technologies and services.
Its system of government is quite centralised and although Paris has a considerable weight in the business fabric, all regions of the territory have productive activity, which balances the levels of employment and wealth in the territory.
France’s main trading partners have historically been its European neighbours with Germany, Belgium, Italy, Spain and the Netherlands at the forefront. The country has also developed strategic trade partnerships with countries such as the United States and China.
How to successfully reach your potential client in France
France has a rich cultural heritage and respecting cultural nuances is crucial to building trust with your potential clients or business partners. This includes understanding French business etiquette and social norms. French is the official language and, while many business professionals speak English, having a good command of the French language can be a significant advantage. Effective communication builds credibility and trust.
If you are thinking of prospecting this international market by telephone, it is a good idea to have the names of your potential contacts. In France, it is common for reception staff not to be allowed to put you through if you do not give them the full name of the person you wish to speak to.
In addition, there is a strong hierarchy in the business culture and we do not recommend that you skip it. It is important that each person in this hierarchy is considered and that you do not try to take shortcuts to reach decision-makers.
Business meetings with new customers or suppliers usually last between 1 and 1.5 hours. They are used to commercial presentations with cost studies and comparisons with competitors and value the demonstration of empirical data. They usually close meetings 15 days in advance and do not like last minute improvisations.
As the French buyer progresses in negotiations, it is common for them to request an audit, which consists of a visit to your premises to validate all the information they have received during the presentation period. Presentations should always include a company profile, catalogue of products or services and price list.
Other key aspects, opportunities and challenges of the French market
Related services
Do you want to export to France? Contact us
At Barcelona Export we have experts who will help make your export to France a success. We will help you get to know the commercial ins and outs of this country so that you can move with ease. Contact us for information and advice.
