How to export building materials

A dynamic sector dominated by large specialised distribution groups

The construction materials market

Construction is an important sector in the economy of most countries. The building materials industry is very dynamic and constantly evolving, offering ever more sustainable and efficient materials and innovating in its production processes to minimise carbon dioxide emissions.

Whether the materials are oriented towards residential construction and renovation or civil engineering projects, the sector’s regulations in international markets are often demanding. The construction sector is facing several challenges in recent years, influenced by changes in raw material prices, tighter credit conditions and a shortage of skilled labour. We therefore recommend a thorough market analysis in order to be successful when deciding to export building materials and to know the most suitable distribution channels in each market.

The building materials with the greatest export potential

export potential

The construction materials industry is very broad, from thermal insulation to urban equipment, we will find a multitude of sectors that revolve around construction, whether private or public. Below we summarise the sectors that we believe could be successful in exporting construction materials:

Walls and ceilings

The materials used for walls and ceilings with the greatest export potential have evolved significantly, offering better thermal and acoustic insulation to integrate into more sustainable and energy-efficient construction. Aesthetic elements to achieve differential finishes and easy maintenance are highly appreciated by international buyers.

The variety of finishes demanded by international markets is high, whether laminate, ceramic or porcelain, flooring materials offer different textures, colours, designs and properties that bring high added value to building materials. Water-repellent natural woods and large pieces have a high potential for internationalisation.

Sustainable construction has become a priority in today’s architectural landscape in many countries. One of its key elements is the airtightness of buildings, which minimises heating and cooling costs. Energy efficiency regulations for these materials at European and global level are becoming increasingly demanding, so offering high value-added materials that exceed the regulations in the target markets will be key to success.

Trends in the lighting sector point towards less wiring, the use of smart technology in lighting control systems and the emergence of new advanced materials that extend the life and efficiency of electrical installations. Products aligned with home automation and smart cities have a remarkable appeal in international markets.

Manufacturers and installers of heating, ventilation and air conditioning systems have innovated technologically by integrating advanced home automation with efficient mobile control applications, smart thermostats and interconnectivity with other elements of the home. Geothermal, aerothermal and solar energy will become increasingly common in new building projects, with energy-efficient and technologically advanced systems increasing the export potential of HVAC systems.

It is vital for manufacturers in this sector who want to internationalise to offer functional solutions that are adapted to the design preferences of the target markets. Gastronomic culture, longevity and the composition of small families are some of the factors that are conditioning the design of kitchen and bathroom furniture.

Civil engineering projects require a high degree of specialisation. Despite the fact that public investment in some countries has decreased in recent years, the sector has a high potential. Knowing the appropriate channels to participate in international public tenders and the structure of large specialised logistics centres will be indispensable factors for internationalisation.

Challenges facing the sector

The construction sector is facing several challenges in recent years. We therefore recommend a thorough market analysis in order to successfully export building materials and to know the most suitable distribution channels in each situation.

Influenced by commodity price changes
Tighter credit conditions
Shortage of skilled labour.

Channels for international sales

Large distribution centres specialising in building materials.
International groups with a wide range of products and logistical efficiency, such as Leroy Merlin, Bigmat or Brico Dépôt in France, Bahaus or Hornbach in Germany, Home Depot in the United States or Famma in the Netherlands.
Direct sales, commercial agents, small distributors or e-commerce.
Public tenders for civil engineering projects

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Case Study

We helped Motores Campeón, specialists in gardening machinery, to expand its distribution network in France.

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Contact with us to export construction materials

At Barcelona Export we are specialists in the export of construction materials and products. We have carried out many projects in this sector and we have the tools, the knowledge and the ideal connections to help you generate business opportunities in international markets.