{"id":6886,"date":"2018-09-05T08:49:18","date_gmt":"2018-09-05T08:49:18","guid":{"rendered":"https:\/\/barcelonaexport.com\/en\/?p=6886"},"modified":"2025-01-01T22:53:12","modified_gmt":"2025-01-01T22:53:12","slug":"gardening-sector-france","status":"publish","type":"post","link":"https:\/\/barcelonaexport.com\/en\/gardening-sector-france\/","title":{"rendered":"The gardening sector in France"},"content":{"rendered":"<style>.wp-block-kadence-spacer.kt-block-spacer-6886_ed21d4-00 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6886_ed21d4-00 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6886_ed21d4-00\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The gardening sector in France &#8211; private sector<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The gardening sector in France (private sector) accounted for \u20ac7.6 billion<\/strong> in 2014.\u00a0<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6886_ddf13d-d9 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6886_ddf13d-d9 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6886_ddf13d-d9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"759\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-1.webp\" alt=\"El sector de la jardiner\u00eda en Francia 1\nThe gardening sector in France 1\nLe secteur du jardinage en France 1\nEl sector de la jardineria a Fran\u00e7a 1\" class=\"wp-image-45221\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-1.webp 539w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-1-213x300.webp 213w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-1-500x704.webp 500w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-1-300x422.webp 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6886_e1bcb4-34 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6886_e1bcb4-34 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6886_e1bcb4-34\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The gardening sector in France is a growing sector and presents various opportunities<\/strong>. Some key aspects are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sustainability Trends<\/strong>: There is a growing interest in sustainable and eco-friendly gardening. Consumers are looking for products that are environmentally friendly, such as native plants, efficient irrigation systems and organic fertilisers.<\/li>\n\n\n\n<li><strong>Increasing Green Space<\/strong>: With increasing urbanisation, many people are looking for ways to create green space in their homes, whether in gardens, on balconies or terraces. This has led to an increase in demand for plants, tools and gardening services.<\/li>\n\n\n\n<li><strong>Gardening services<\/strong>: In addition to the sale of products, there is a growing demand for gardening services, such as garden design, maintenance and landscaping. Many people prefer to hire professionals to ensure that their green spaces are well cared for.<\/li>\n\n\n\n<li><strong>E-commerce<\/strong>: Online sales of gardening products have grown significantly, especially after the pandemic. Online shops offer a wide range of products, from plants to tools and accessories.<\/li>\n\n\n\n<li><strong>Events and Fairs<\/strong>: France hosts several gardening fairs and exhibitions, such as <strong>Jardins, Jardin<\/strong> and <strong>Salon du V\u00e9g\u00e9tal<\/strong>, where garden professionals can network and discover new trends and products.<\/li>\n\n\n\n<li><strong>Education and Workshops<\/strong>: There is a growing interest in gardening education, with workshops and courses teaching people how to care for their gardens and grow their own plants.<\/li>\n<\/ol>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6886_e67884-ef .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6886_e67884-ef .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6886_e67884-ef\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Consumer habits in the gardening sector in France<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The French consumer buys 82% of equipment in large garden centres<\/strong> (such as Gammevert, Jardiland, etc.) and <strong>prefers proximity and choice<\/strong>. <strong>In second place are the DIY superstores<\/strong> (such as Mr Bricolage, Leroy Merlin, etc.), with 46%, for the same reasons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Supermarkets such as Leclerc, Super Uno or Auchan come in third place<\/strong> with 43%, mainly for price reasons, and finally the web with 14%, in commercial places, for its simplicity. <strong>In 54% of the cases, the purchase is already planned by the customer, and 65% of the time of purchase is in spring or summer<\/strong>. In 29% of cases, customers are willing to buy more than what they came to buy. <strong>The chains most visited by customers are Truffaut, Jardiland and Leroy Merlin.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The areas where people are most passionate about gardening are Franche Comt\u00e9, Languedoc Rossell\u00f3 and Aquitaine<\/strong>. On the other hand, the least important gardening comes from Nord Calais, Ile de France and Pays de la Loire.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6886_0b1781-ef .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6886_0b1781-ef .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6886_0b1781-ef\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"314\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-2.webp\" alt=\"El sector de la jardiner\u00eda en Francia 2\nThe gardening sector in France 2\nLe secteur du jardinage en France 2\nEl sector de la jardineria a Fran\u00e7a 2\" class=\"wp-image-45215\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-2.webp 654w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-2-300x144.webp 300w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-2-500x240.webp 500w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6886_6f68cd-ba .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6886_6f68cd-ba .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6886_6f68cd-ba\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The distribution channels of the gardening sector in France<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The gardening sector in France has recorded an average annual growth of 1% over the last decade<\/strong>. This overall performance highlights the disparities between distribution channels:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; <strong>Circuits that have been able to exploit promising market trends<\/strong> (development of environmental sensitivity, increased attention of the French to their garden, considered as a living room and where they invest) <strong>show above average growth<\/strong>. This is the case for <strong>garden centres<\/strong> which benefit from the dynamism of outdoor plants, develop in related segments and strengthen in green leisure and GSB which position themselves as <strong>multi-specialists in habitat \/ decoration<\/strong>;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Other channels have below-average growth. <strong>GSAs <\/strong>are stagnating, penalised by a predominantly price-driven approach, a reduced offer and a deficit in the areas of supply and advisory\/service development. <strong>Motorculture specialists have experienced a decline in sales in recent years as a result of the crisis.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6886_98c17a-71 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6886_98c17a-71 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6886_98c17a-71\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Expansion and diversification of supply, modernisation of concepts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The challenges for dealers are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improve the attendance rate of sales outlets<\/strong>. This requires an extension of the garden offer but also the opening in other universes (pet shop, decoration, outdoor recreation, even eating, textile&#8230;);<\/li>\n\n\n\n<li><strong>Quickly adapt the offer<\/strong> to the effects of <strong>fashion and weather conditions<\/strong>;<\/li>\n\n\n\n<li>Attract <strong>novice gardeners<\/strong> by offering <strong>ready-to-use products<\/strong> so that the garden is not a constraint (kits, made-to-measure planters, etc.);<\/li>\n\n\n\n<li><strong>Increase customer loyalty<\/strong>. Brands seek to establish an \u2018expert\u2019 positioning through advice (at the point of sale and via their website) and services (diagnostics, soil analysis, warranty, loading assistance, etc.);<\/li>\n\n\n\n<li><strong>Offering attractive prices<\/strong>. In this perspective, <strong>white label development is an important strategic focus<\/strong>. This is especially so if low-cost struggles to impose themselves (see the failure of DockJardin), the GSA develops concepts dedicated to the garden (Jardi @E. Leclerc, Les Jardins d&#8217;Auchan) and Internet pure players (Cdiscount, Rue carries Commerce) position themselves on the market.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6886_0571db-1e .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6886_0571db-1e .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6886_0571db-1e\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The concentration of the gardening sector in France<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is characterised by the great <strong>heterogeneity of chains and groups<\/strong> in terms of <strong>economic weight, network size and geographical coverage<\/strong>. This configuration favours a <strong>concentration movement<\/strong>, but operators will have to choose between internal or external growth to develop their network given the cost of these operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This movement should result in<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; new <strong>reconciliations between central and independent networks<\/strong> (measurement effect, increased bargaining power);<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; the <strong>absorption of some networks of insufficient size or regional scale<\/strong>;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; the <strong>rise of leading brands<\/strong> with an established reputation and sufficient financial margins to finance the development strategy;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; the <strong>decline in the number of independent centres and houses<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In <a href=\"https:\/\/propulsebyca.fr\/idees-business\/jardinerie\/etude-marche\" target=\"_blank\" rel=\"noopener\">France<\/a>, 17.2 million people live in houses on a regular basis.<\/strong> More than half of the houses have a garden area of at least 600 m\u00b2, and <strong>89% of French people have a garden space at home<\/strong>. The average garden surface is the highest in Europe, with an average surface of 500 m\u00b2.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6886_51aa59-7c .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6886_51aa59-7c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6886_51aa59-7c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"1024\" src=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-3-558x1024.webp\" alt=\"El sector de la jardiner\u00eda en Francia 3\nThe gardening sector in France 3\nLe secteur du jardinage en France 3\nEl sector de la jardineria a Fran\u00e7a 3\" class=\"wp-image-45209\" srcset=\"https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-3-558x1024.webp 558w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-3-163x300.webp 163w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-3-500x918.webp 500w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-3-300x551.webp 300w, https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/El-sector-de-la-jardineria-en-Francia-3.webp 571w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6886_a13f28-3a .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6886_a13f28-3a .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6886_a13f28-3a\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Request our <a href=\"https:\/\/barcelonaexport.com\/servicios-internacionalizacion\/servicios-empresas\/export-manager\/\">export service<\/a> to enter the<a href=\"https:\/\/barcelonaexport.com\/casos-de-exito-barcelona-export\/motores-campeon\/\"> gardening sector in France<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>The gardening sector in France &#8211; private sector The gardening sector in France (private sector) accounted for \u20ac7.6 billion in 2014.\u00a0 The gardening sector in France is a growing sector and presents various opportunities. Some key aspects are: Consumer habits in the gardening sector in France The French consumer buys 82% of equipment in large &hellip;<\/p>\n","protected":false},"author":1,"featured_media":44278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[408],"tags":[],"class_list":["post-6886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","with-featured-image"],"taxonomy_info":{"category":[{"value":408,"label":"Blog"}]},"featured_image_src_large":["https:\/\/barcelonaexport.com\/wp-content\/uploads\/2018\/09\/el-sector-de-la-jardineria-en-francia.jpg",900,614,false],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.com\/en\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":408,"name":"Blog","slug":"blog-en","term_group":0,"term_taxonomy_id":408,"taxonomy":"category","description":"","parent":0,"count":162,"filter":"raw","cat_ID":408,"category_count":162,"category_description":"","cat_name":"Blog","category_nicename":"blog-en","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/barcelonaexport.com\/en\/wp-json\/wp\/v2\/posts\/6886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barcelonaexport.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/en\/wp-json\/wp\/v2\/comments?post=6886"}],"version-history":[{"count":2,"href":"https:\/\/barcelonaexport.com\/en\/wp-json\/wp\/v2\/posts\/6886\/revisions"}],"predecessor-version":[{"id":45845,"href":"https:\/\/barcelonaexport.com\/en\/wp-json\/wp\/v2\/posts\/6886\/revisions\/45845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.com\/en\/wp-json\/wp\/v2\/media\/44278"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.com\/en\/wp-json\/wp\/v2\/media?parent=6886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.com\/en\/wp-json\/wp\/v2\/categories?post=6886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.com\/en\/wp-json\/wp\/v2\/tags?post=6886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}