ACCIO - Barcelona Export – Consultoria d'exportació

Case study: Motores Campeón and the gardening sector in France

admin on September 15, 2018

Who is Motores Campeón?

Motores Campeón is a Catalan company that manufactures and distributes electropumps mainly for gardening. Since 1997, it has had a strong experience in the sector, a product of its own manufacturing with high added value, a good after-sales service and a spare parts service in less than 24 hours.

Aware that the French market is one of the most important in the world of gardening, they decided to push their exports towards the most active market of their activity. And they intend to do so through a network of sales agents throughout France.

There are many competitors and players in the field of pumps and compressors for professionals. The market is highly developed and competitive.

Export history in France

A few years ago, Motores Campeon lost its leading position on the French market and its export turnover in France fell considerably, which is why it decided to strengthen its network of multi-portfolio sales agents in the gardening sector.

The French gardening market

In France, 17.2 million people regularly live in houses. More than half of the houses have a garden area of at least 600 m², and 89% of the French houses have a garden area at home. The median area of the garden is the highest in Europe, with a median area of 500 m².

French garden and DIY sellers

It was relatively easy for us to identify the commercial agents in the sector. We have created a database of 30 sales agents, covering all regions of France.

After the company presentation, we were able to identify and introduce 7 agents who were interested in the company. These agents from a wide range of fields are looking for, among others, the following channels: distribution of gardening products, companies in the gardening, DIY, forestry and agriculture sectors in general, central gardening purchasing, PPE, hardware, industrial supply, public works and DIY distribution.

Motores Campeon has decided to negotiate and sign the representation contract with 4 of them, to whom it has given initial training and with whom it has already started working.

We wish our client every success in this new internationalization to the neighbouring country.

We already have the new Internationalization Coupons!

admin on August 3, 2018

BarcelonaExport - Cupons a la internacionalització 2018

On the month of September the Catalan companies will be have new Acció Internationalization Coupons available. A subsidy specially designed to boost the exports of Catalan companies.

What are they?

They are subsidies for companies that want to start exporting or are still consolidating their internationalization.

For which companies?

There are three conditions to benefit the Coupons :

To be a Catalan company
To do not export more than 15%
To be up to date with their obligations with the Social Security and the Treasury.

What is the coupon for?

The beneficiary companies may contract the professional services of export experts, accredited by Acció. These professionals have had to demonstrate extensive experience in the export departments during their professional career.

What is the amount of the subsidy?

The maximum cost of the eligible project is 5,000 euros and Acció’s help is 80% of the amount.

What services can you ask for?

– Diagnosis of the internationalization potential of the company.

-Development of the International Promotion Plan: selection of the product or service to be internationalized, study of the countries of destination, of the distribution channels, preparation of the list of potential clients.

-Web design for international markets, Internet positioning and social networks.

– Subcontracting an Export Manager.

-Management of competitions and international tenders.

-Management for the registration of trademarks and patents in international markets.

-Association and advice in the participation to international fairs.

-Training in international trade.

If you want to request a Coupon and that we, as Accredited Advisors carry out your project, we invite you to get in touch with us.

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