The trend of the wine sector in China

The wine market in China, currently the fifth largest, is reorganizing the wine industry worldwide. It tends to become the world’s second largest consumer country after the USA. At the moment it prefers French wines but the potential is enormous since it is a large market, with curiosity and great purchasing power. In the next 5 years consumption increases of 53% are expected, only in this country. But it is important to know that it is a highly competitive market and therefore a strong export experience is needed.

Some important points about the wine consumer in China:

Chinese consumers prefer red wine (80%) to white (20%)

Buy regularly online (49%) in a higher percentage than in other countries. They look for information in WeChat and Weibo

– The number of wine consumers in China increases annually.

Annual import increases exceed 30%.

The preferred wines at import level: France, Australia, Chile, Spain, Italy, USA

Annual consumption per capita is 0.5 L.

– The average age of the Chinese consumer is in the range 18-29 years.

Consume the best known brands, influenced by very prestigious luxury brands

– They prefer very aesthetic packagings and wines with low alcohol content.

The most consuming cities are: Beijing, Shanghai or Canton

Their own wine usually costs the consumer twice as much as in Spain.

Increased knowledge of Spanish wines.

The HORECA channel represents 2/3 of the total market value.

CHINE WINE TRENDS - Barcelona Export

Other links of interest:

The gastronomic market in France

Vinisud and Vinovision 2019, two major French wine shows

The organic wine market in France

Vinisud 2018, the French trade-show of the Mediterranean wines

Barcelona Export visits the Girona Gastronomical Forum 2017

10 reasons to train in export

Export training can be really relevant for some jobs, departments or companies as it allows staff to know very varied and useful aspects to avoid making certain common mistakes, gain confidence and define a good international strategy.

 

1 You will have international knowledge

Receiving a good training in export will allow you to expand your international knowledge, so that you will begin to know the situation of markets around the world and you can make your plans with a greater strategy, improve your results or plan an expansion.

 

2 You will negotiate better

Besides the mercantile or economic contingencies, it is very important for businesses and human relations to know the keys of each culture and the aspects to take into account, something that you will learn with the formation in export and that will help you to negotiate of different form in each market.

 

3 You will be bolder in your choices

In order to make good business, economic or employment decisions it is important to have a good background, and having a background in export will give you enough knowledge to choose a good international partner and not make a mistake, as it will determine the success of the business.

 

4 Successful recruitment

If you are a team leader, department or company you may have to select personnel on several occasions, especially if there is an international expansion, within the export training you will learn to select the best independent sales agents in a foreign market, for example.

 

5 Better sources and documents

In order to execute a successful job, it is necessary to manage the protocols, information sources and productivity tricks, so the work and times will improve when you have trained in export because you will learn which the information sources of each market are and which the necessary documentation for export is.

 

6 Best knowledge of options

Sometimes we make decisions based on the possibilities we believe exist, something that in the workplace can be unproductive, when you do an export training you start to know the export modalities and the different forms of shipment so you will make the most appropriate choices.

 

7 Tricks and real knowledge

All this information is very good, but it is important to receive it in the context of training in export since it will be the way in which a series of professionals will transfer to you all the tricks and all the real ways of applying the knowledge, something very difficult in a self-taught way.

 

8 Improving productivity

Thanks to the new approaches, strategies and the new vision of the international markets and their logistics, you will have the possibility to be more productive for your company and use more agile methods than other people, who are not trained in the field, needing less time to adapt to the processes.

 

9 Improving company presentations

One of the important skills you will acquire in export training will be the ability to make good company presentations with the right international prospections and the necessary knowledge to create the desired impact on your recipients.

 

10 Improving the internationalization strategy

Thanks to the training in export you will know how to design a good strategy of internationalization of company and you will be able to begin to move to another level, to which you could not have acceded without these notions; multitude of countries will now be to your disposition.

 

 

Other links of interest:

Discover our training in exportation service

Discover the sources of information to search for commercial agents

Discover the aspects to consider when selecting a sales agent

Consult the account of our group export training at the Maresme Comarcal Council

Barcelona Export participates as speaker at the entrepreneurship week of Consell Comarcal of Maresme (CCM)

Barcelona Export, by the hand of Isabel Garcia, participates as a speaker at the Entrepreneurship Week organized by the Maresme County Council (Consell Comarcal del Maresme).

For the ninth consecutive year, the Maresme County Council (Consell Comarcal del Maresme) organizes the Entrepreneurship Week in the Maresme. The main objective of this week is to offer free training sessions for all entrepreneurs who are going to start a new business or are in the process of being launched.

Throughout this week, many courses, seminars and workshops will be organized every day. They will be in the hands of experts and professionals with a very interesting background. This event is also aimed at self-entrepreneurs and companies that need to improve or to change a strategic line of their business, as well as all those who have a particular interest in this area.

On 28/11/2017 at 12:00, we will give our training session entitled “How to start exporting economically”. We will begin with a discussion of the basics of the export process, with reference to the most relevant aspects to consider. And also some tips to optimize the search for information and have good business prospects.

If you want to know more about the various topics and their speakers, do not hesitate to visit their program.

Other links of interest:

We accompanied 4 of our clients to Alimentaria 2018

Barcelona Export participates in the female networking brunch of Teixidores d’Idees organized by the Fagem

Barcelona Export participates in the Brokerage Event at Smart City Expo World Congress Barcelona 2017

Barcelona Export visits the Girona Gastronomical Forum 2017

Export consultant for the Go Global program

[fusion_text]Barcelona Export joined the group of experts in exportation of the Go Global program, launched in september 2017 by the Tecnocampus of Mataro, in order to ease the internationalization process of tecnological companies of the Maresme region.

What is the Go Global Program?

It is an accompanying program during the internationalisation process based on the growth of local companies at an international level.

The program also helps start-ups which have exceeded the validation of their products or services on their market and which are internationally-oriented.

The Go Global Program in the press

Read full article and interview of our consultant in La Vanguardia : Internationalization, a bet of growth

Other presentation:

Watch the video presentation of the program :

https://www.youtube.com/watch?v=MK7vFgfSn9k[/fusion_text]

Other related information:

Go global, a new export program co-financed by Tecnocampus Mataró

The visit to Sial Paris 2016: great success of the exporting group of the Maresme

In Barcelona Export we are experts in the leading of export groups

In Barcelona Export we are experts in the leading of export groups

What is an export group or an export consortium?

Several export companies with complementary products uniting to open a new international market and thus sharing experience, effort and cost and reinforcing at the same time their product offer.

What are the factors defining which kind of export strategy to set up, on their own versus as a group?

Some of the factors that need to be studied in order to ease the decision making are : the previous export experience, the existence of complementary products to our own, the difficulty of the target market, to know if we have an extensive or reduced range of products, the investment capacity, the capacity to meet special orders, the involvement of the hierarchy in the internationalization process, the size of the company, the  knowledge in terms of international marketing and the possibility of establishing synergies and partnerships with other companies, etc.

What are the features?

The export groups are based on voluntary cooperation between companies that have complementary products, which will strengthen the global offer, and common objectives. In fact they coexist on the market during the time of canvassing, sharing a budget and a business plan. Thanks to the exporter group they can also divide the risks and the costs.

What are the advantages?

There are many upsides and it’s important to take them into account: an exporter group allows you to share experience with other companies of the same sector, with the same needs and problems, to reduce the costs of international canvassing, to increase economies of scale, to reinforce the global offer and to have a better impact on the export chain with lower costs in terms of human resources.

Are there any downsides?

As in any decision we make, even though being positive, there can also be a few downsides. In that particular case, we can underline the loss of autonomy and the tensions that can arise from situations of misunderstandings from differences in the conceptions of making new business, the image of the company and the working patterns.

Other related information:

Barcelona Export leads an export group of the chemical sector in France

The sales agents meeting in Paris between Spanish metallurgical companies and French agents is coming to the end

B2B meetings between Spanish companies and French sales agents

Barcelona export leads a subcontracting Export group to sell in the French market