Global wine trends and trade shows

admin on December 28, 2018

Alcohol-free wines, Easy drinking, canned Spritzer, vegan or organic wines – all these are relevant keywords in the latest trends of the wine industry. While the general number of wine consumption decreases, the number of non-drinkers, environmentally and health conscious people is on the rise. By now, many wineries have adapted to these new patterns and are exchanging their novelties worldwide. In the course of this, wine trade fairs have become more and more valuable, since they are great ways for networking, building brand recognition and spotting new trends.

New players shape the industry

France, Italy and Spain have long been well-known players in the wine industry. Within the past years, however, the scene in this sector has drastically changed: Countries of the “New World”, including Chile, Australia, South Africa and Argentina, have stepped up to top positions. Nevertheless, it is China that has developed the most, not only in terms of production but also regarding consumption. And the trend is about to continue. This nation makes up for the world’s largest importer of wine and the growing consumer base makes it an attractive place for growers. Also trade shows have adapted to this change in the industry and besides the major fairs in Europe, also other continents like Asia and America become more and more interesting and interested in hosting trade events.

The major trade shows for viniculture are:

Vinitaly, Italy

Italy is not only the country producing the highest quantities of wine, but also the host of the largest wine trade show worldwide: Bringing together more than 4.000 exhibitors and 128.000 visitors from 143 countries (2018), Vinitaly takes place once a year in Verona, Italy. The next chance for guests to take part at conferences, workshops, tastings and other events is from April 7^th-10^th, 2019.

ProWein, Germany

Germany’s major wine exhibition ProWein also has the reputation to be one of the world’s leading networking events. It is the number 1 meeting place for professionals from viticulture, production, trade and gastronomy. In 2018, 6.681 exhibitors presented their wines to more than 60.000 visitors. By now, the fair itself has expanded to the global level and experts from the wine industry can visit ProWine China in Shanghai (November 13th -15th 2019) or ProWine Asia, either in Hong Kong (May 7th-10th, 2019) or Singapore (2020). In Europe, the next edition happens March 17th-19th, 2019 in Düsseldorf.

Vinexpo, France

Since 1981, Vinexpo has connected experts of the wine industry to boost sales and stimulate the market. Taking place in Bordeaux (May 13^th-16^th, 2019), Hong Kong, Tokyo, Miami and Paris (2020), it is the only trade event of the wine and spirits sector that takes place on all three continents with the highest consumption rate. The new format “Vinexpo Explorer” is an exclusive event to promote one specific region with high potential each year.

ExpoVinis, Brasil

South America’s biggest wine show ExpoVinis takes place in São Paulo, Brazil and is often the market entry point for wine producers from abroad. Various countries from South America, like Chile and Argentina, count to the New World in wines and their importance should therefore not be underrated. The next edition is taking place June 11^th-14^th, 2019.

Asia

Besides ProWine and Vinexpo, also the Hong Kong International Wine & Spirits Fair (HKTDC) might be interesting for insiders of the sector. The HKTDC is one of the most influential Asian Wine trade fair that brought together nearly 20.000 trade buyers and many more public visitors in 2017. How many people will join the fair from November 7^th-9^th, 2019?

Good Food & Wine Show, Australia

Several times every year, the Good Food & Wine Show can be visited in Australia. Melbourne, Sydney, Perth and Brisbane all open their doors to display the latest trends of the wine industry.

More related information:

Vinisud and Vinovision 2019, two major French wine shows

The organic wine market in France

Our service of accompaniment at fairs

Vinisud 2018, the French trade-show of the Mediterranean wines

Case of success: The internationalisation of Singular Spirits’ artisanal spirits

Alimentaria 2018

Girona Gastronomical Forum 2017

How will Brexit affect Spain?

admin on December 21, 2018

After the postponement of the vote and Theresa May’s statements, Brexit returns to the present day and renews the uncertainties it has sown since the beginning of the British process of disassociation with the European Union, leaving that feeling of instability also in Spain where Brexit will affect in different ways, that we are analyzing today.

Why and how Brexit will affect Spain

Far from being a problem that is alien to our society and our businesses, Brexit is also a challenge for Spain and the entire European Union, which has been affected since the beginning of the process, suffering falls in the stock market, political and economic instability on the dates close to the referendum or falls in the IBEX.

With regard to the specific Spanish case, the situation has a much more direct influence added to the commercial relations that exist between all the countries of the European Union, since our country welcomes many British citizens and vice versa, as well as having solid commercial relations, especially in industries such as aeronautics, pharmaceuticals, automobiles and food.

Investments: the first concern

In recent years, Spain has suffered a series of economic ups and downs due to the crisis and has recovered thanks to investments from other European countries, among other things. The United Kingdom is the fifth country with the highest volume of investment and totaling 63,000 million euros spent in the last 11 years, operations facilitated by the special conditions between countries of the European Union.

These figures benefit our country especially in times of economic weakness, and will fall sharply when the Brexit materializes because the investment facilities granted by the special conditions between the countries of the European Union will cease to apply.

Tourism and the real estate sector, two of Brexit’s major players

One of the strong points at economic and commercial level of our country is the tourism sector, as we are one of the favorite destinations for our Mediterranean climate and gastronomic culture, being the United Kingdom one of the largest exporters of tourists to Spain this could change after the Brexit by the sum of difficulties and the installation of customs.

And just as tourism is an important source of employment and economy for Spain, real estate businesses move a large amount of market between nearby countries that decide to invest in second homes or move to our country; in this case the British are the foreigners who buy more homes in Spain.

Gibraltar and everyday life

Another of the keys to our relationship with the United Kingdom that has given much to talk about and has been the protagonist of different negotiations relating to Brexit is Gibraltar, as many Spaniards work in this area every day and vice versa as if it were just another extension of our territory thanks to the mobility facilities between the countries of the European Union.

The situation in Gibraltar is one of the most worrying for Spain with regard to the whole Brexit process, since there is a close spatial relationship due to the geographical proximity and the daily transit across these borders, which is a complicated issue if the resolution is not well tied up between the two countries.

The gastronomic market in France

admin on December 13, 2018

France is a country where the gastronomic market is very developed. Indeed, it would appear that it does not need to do business outside its borders for this sector. The truth is that our country has a lot to offer in this regard and that the potential market for gastronomy in France is growing rapidly.

Large consumers of sausages, with a small production

This fantastic country is known for its fine cuisine and exquisite pastries of international renown, and that is why the French are also great lovers of good cuisine and quality products, which they can buy not only within their country, but also abroad, such as in Italy and Spain, two privileged neighbours in this respect.

Among the tastes of the French country, there is a great predilection for cold meat, including, of course, ham and all the Iberian name cold meat products that are particularly appreciated in French cuisine and among the final consumer. Consumers are able to pay significant sums to taste a quantity of Iberian sausages; a market that is not declining and is gaining in value.

This sector is important enough to create direct competitors on the French market itself. The region of production of charcuterie is mainly the Lyon region. Bayonne ham is also consumed and appreciated: Indeed, it is very popular and one of the most consumed in this country: You can also find other types of cold cuts, such as Ardennes ham, Auvergne ham or Italian Parma ham, the latter being of better quality.

Wine, an element of the gastronomic market that unites the Mediterranean

The world of oenology is fundamental to world gastronomy and it is one of the markets that show the most flows with the most movements and exchanges of goods from one place to another, where the Mediterranean countries are still in first position thanks to our wine tradition.

Although France has great wines, they are responsible for the popularization of champagne in celebrations throughout the country but also abroad. The French are also major consumers of Spanish wine, to this end every year the import of Spanish wine increases, especially in large quantities by being the protagonist of various trade agreements.

It should be recalled that wine consumption is declining in both countries. In Spain, the decrease is due to the introduction of the points-based permit and the tightening of the Highway Code since wine is a regular at dinners or lunches. Even if its price increases and the good wine is more and more coveted in gastronomy, which modifies the market and is far from making it lose.

Cultural and gastronomic exchanges

Beyond the products related to gastronomy, the culinary world unites the two countries in a much larger market in which the various gastronomic fairs and events, the schools of gastronomy that export and exchange professionals in the sector and everything that surrounds the food market are integrated.

Barcelona Export wishes you a Merry Christmas 2018

admin on December 1, 2018

The international consultancy Barcelona Export wishes you a Merry Christmas and a happy New Year 2019!

We remind you that our offices will be closed for Christmas from the

22th December 2018 to the 2^nd January 2019.

See you in January 2019 ….. with new export projects!

10 reasons to train in export

admin on November 30, 2018

Export training can be really relevant for some jobs, departments or companies as it allows staff to know very varied and useful aspects to avoid making certain common mistakes, gain confidence and define a good international strategy.

1 You will have international knowledge

Receiving a good training in export will allow you to expand your international knowledge, so that you will begin to know the situation of markets around the world and you can make your plans with a greater strategy, improve your results or plan an expansion.

2 You will negotiate better

Besides the mercantile or economic contingencies, it is very important for businesses and human relations to know the keys of each culture and the aspects to take into account, something that you will learn with the formation in export and that will help you to negotiate of different form in each market.

3 You will be bolder in your choices

In order to make good business, economic or employment decisions it is important to have a good background, and having a background in export will give you enough knowledge to choose a good international partner and not make a mistake, as it will determine the success of the business.

4 Successful recruitment

If you are a team leader, department or company you may have to select personnel on several occasions, especially if there is an international expansion, within the export training you will learn to select the best independent sales agents in a foreign market, for example.

5 Better sources and documents

In order to execute a successful job, it is necessary to manage the protocols, information sources and productivity tricks, so the work and times will improve when you have trained in export because you will learn which the information sources of each market are and which the necessary documentation for export is.

6 Best knowledge of options

Sometimes we make decisions based on the possibilities we believe exist, something that in the workplace can be unproductive, when you do an export training you start to know the export modalities and the different forms of shipment so you will make the most appropriate choices.

7 Tricks and real knowledge

All this information is very good, but it is important to receive it in the context of training in export since it will be the way in which a series of professionals will transfer to you all the tricks and all the real ways of applying the knowledge, something very difficult in a self-taught way.

8 Improving productivity

Thanks to the new approaches, strategies and the new vision of the international markets and their logistics, you will have the possibility to be more productive for your company and use more agile methods than other people, who are not trained in the field, needing less time to adapt to the processes.

9 Improving company presentations

One of the important skills you will acquire in export training will be the ability to make good company presentations with the right international prospections and the necessary knowledge to create the desired impact on your recipients.

10 Improving the internationalization strategy

Thanks to the training in export you will know how to design a good strategy of internationalization of company and you will be able to begin to move to another level, to which you could not have acceded without these notions; multitude of countries will now be to your disposition.

The packaging industry in France

admin on November 23, 2018

The packaging industry is very large: it includes filling, dosing, packaging, closing and closing machines, etc. These are services requested by all sectors of activity, even if the main demands come from the agri-food, pharmaceutical and cosmetic industries.

It is therefore a successful and growing market. Proof of this is that it represents approximately $35 billion worldwide and is expected to double in the next 10 years.

Moreover France is not to be outdone, since it ranks 7th on the world market for packaging machines.

However, in order for the French market to remain efficient, there are certain areas of reflection to be considered:

First of all, R&D

The first is R&D. Indeed, the technological revolution in machinery has already taken place, so it is difficult to innovate considerably. The main areas of development of the packaging industry are now focused on productivity and packaging materials. But these are requests made by customers and cannot be anticipated.

Then, exportation

The second is the one related to exportation, especially with the problem of setting up an after-sales service. It is more complicated to provide machine maintenance services, where in lot of cases, the language barrier meets the geographical distance barrier.

Marketing and communication

Finally, there are also questions related to marketing and communication. The low renewal rate for the packaging equipment limits the market growth. And where promotional marketing is developed, strategic marketing is not really present and there is no real competitive intelligence.

To conclude, the regulatory and eco-design aspects are also increasingly present in all sectors combined, and are also relevant to the packaging market. Thus having ISO 9001 certification is not a mandatory prerequisite for customers, but the majority of companies of the packaging sector work by applying these rules.

The main figures are:

-France has 284 establishments in the packaging and packaging machine manufacturing sector, including 33 in Ile-de-France.

-A total turnover of the French packaging sector of €912 million in the manufacture of packaging, packaging and weighing equipment, 53% of which will be exported in 2012.

– The global market volume is $35 billion for packaging and packaging machines, a figure that is expected to double in the next 10 years.

Thus the French packaging industry is a market which, although subject to many possible improvements, is full of promise and opportunities for the coming years.

We are recruiting a packaging salesperson for France

admin on October 22, 2018

Barcelona Export is recruiting a salesperson for its Spanish client, a manufacturer specialising in the creation and design of personalised and tailor-made communication and sample presentation media. The target sectors: construction, building materials, pharmaceuticals, electrical equipment, publishing, banking and insurance, training…

Interesting economic conditions and flexible working hours (home office). For more details see the following link:

Si vous êtes intéressé postulez directement en ligne

Case study: the company Ecoresinas exports its sunscreens in France

admin on September 27, 2018

The company

The company ECORESINAS SLNE is dedicated to the manufacture of resins and micro-cements for floor and wall coverings, considered as building materials.

Ecoresinas has 4 types of products and one star product. There are two self-leveling floor covering products: Level Color and TRP, another epoxy floor covering product called Stone Color and a final product called Micro-cement Polyurethane.

The star product is called Microquartz and is a combination of epoxy and polyurethane floor covering that allows for natural, resistant and easy to apply floor finishes.

EcoResinas has very adequate marketing support: web responsive, Youtube, very defined graphic identity, social and professional networks (Facebook, linkedin), and online catalog. The company wants to open up the French market because it is a very well received market for innovation in floor coverings.

It sought to boost its export department and enter the French market, looking for distributors and sales agents in the construction sector.

The project

The difficulty of the project Ecoresinas lies in the fact that there is a very similar covering product often used in France: beton ciré. They have been using Beton Ciré for many years and know very well the type of product, what it is and what the negative and positive points are. This product is widely used in floor covering to obtain a natural finish, which is exactly the objective of the solutions proposed by Ecoresinas.

Beton ciré has been established in France for many years, it has many suppliers, companies in the sector that have developed networks that are very well established thanks to the time they bring.

Moreover, in France there is something different from Spain in that many products sold to large covering distributors are products that have to be referenced, it is a very important part of the process to enter and implement the product in the long term.

The commercial agents of the construction industry

There are many multi-portfolio commercial agents within the sector, thanks to which we can create a large database.

All of you show a lot of interest in learning more about Ecoresinas‘ products… The company is a very small company and therefore has to decide to limit the number of commercial agents it can manage.

It is for this reason that it has finally chosen 3 of all the agents presented to cover most of France. We wish you every success for your new venture into the French market.

The ICT market in France

admin on September 20, 2018

France has a highly evolved market for ITC. In fact, the French market has a large network of technology parks.

The 27 main technology parks in France are listed below:

Pays de Gex Technoparc à Saint Genios Pouilly

Aisne Technopole à Soissons

Micropolis – Parc Technologique à Gap

Sophia Antipolis à Nice

Technopole Aube en Champagne à Troyes

Technopole de Marseille-Provence à Marseille

Technopole environnemental – Arbois Méditerranée à Aix en Provence

Anticipa Technopole à Lannion

Technopole Brest- Iroise à Brest

Enova Labège Toulouse – Agrobiopole à Sicoval

Parc scientifique et Technologique de Laseris à Barp

Rennes Atalante à Rennes

Angers technopole : Parc scientifique de Belle-Beille et Parc scientifique des Capucins à Angers

Technopole Laval-Mayenne à Laval

Technopole de Metz à Metz

Biopôle Clermont-Limagne à Saint-Beauzire

Izarbel – Technopole des Pays Basque

Mulhouse Technopole à Mulhouse

Domaine Scientifique de la Doua à Villeurbanne

Savoie Technolac à Le Bourget lleva Lac

Archamps Technopole à Archamps

Technopole Madrillet à Saint-Etienne Rouvray

Technoparc Poissy à Poissy

Agroparc à Avignon

Futuroscope à Chasseneuil – Poitou

ESTER Limoges Technopole à Limoges

Campus Saint-Christophe à Cergy-Pontoise

The pioneer technopole was Sophia Antipolis of Nice, who was followed by many others. All of them have a close relationship with the business world and with the world of education.

In 2016, the information and communication technology market in France was worth 113 billion euros. There are different categories to group in this sector:

Some key figures of the ICT sector in France:

-8 % : This is the part of the value added by the creation of custom software compared to the total for the sector. This corresponds to EUR 6 billion.

-3.86% : This is the weight of ICT in France’s GDP in 2014. A higher ratio than that observed in Spain or Italy, but lower than that of Germany (4.19%).

-25%: Digital technology now accounts for 25% of French growth, compared to 20% for the period 2005-2009.

-131,835 : This is the number of companies operating in the ICT sector in France. Of this total, there are only 1,650 industrial software development companies and 6,579, the vast majority of which are service companies.

Despite the fact that companies in this sector are usually SMEs or micro-enterprises (a lot of start-ups), in France we find companies that are larger in size than Spanish ones.

The ICT sector in France is more mature, but not as much as the German sector. Its business fabric is older and more consolidated than the French ICT market.

Others related links:

The packaging industry in France

Business opportunities in the home décor sector

The French gardening market

The export of the promotional object in France

The exportation of the decoration sector to France

The market of organic products in France

The organic wines market in France

Case Study: Exporting Lusan Fasteners

admin on September 17, 2018

The company LUSAN

LUSAN fijacions y anclajes, S.L. was created in 1999 by professionals with extensive experience in the hardware sector. The aim of the new company was to manufacture and supply hardware stores or industrial suppliers with a type of metal anchorage that was becoming increasingly in demand at that time.

This specialization led to a rapid acceptance and increase in both sales and the number of customers who were relying on the good work of the company.

At the same time, this constant growth led to a greater demand and variety of product range from customers, which encouraged the company to review, incorporate and expand its catalog every year, adding new business lines such as nylon, screws, lifting elements, rivets, etc…. which has led the company to have one of the largest catalogs in its sector in Spain: 5,000 product references.

On the other hand, one of the priority objectives for the coming years is the introduction and sale of products to the international market, both in Europe and in such interesting and highly promising markets as the American continent, Africa or the Middle East.

LUSAN currently sells its products in countries such as Peru, Brazil, Mexico, Costa Rica, Portugal, France, Italy, Czech Republic, Israel, Belgium, Saudi Arabia.

The trade fairs of the sector

In industrial subcontracting we can find:

– Salon Industrie: http://www.industrie-expo.com/

– Salon SEPEM: http://www.sepem-industries.com/

– Salon SIANE: http://www.salonsiane.com/

– Salon Midest: http://www.midest.com

– Salon Ouest Industries: http://www.ouest-industries.com/

And the construction ones, can be..:

– ARCHIECT@WORK – PARIS http://www.architectatwork.fr/

– EQUIPO’BAIE http://www.equipbaie.com/

– BATIMAT FRANCE https://www.batimat.com/

– IDEO BAIN https://www.ideobain.com/

– INTERCLIMA + ELEC https://www.interclimaelec.com/

– INTERMAT https://paris.intermatconstruction.com/

The French fixing market

By 2014, the fastening market was quite saturated with French companies in this industry. The market for fixed assets is worth around EUR 20 billion. In 2015, there are more than 9,000 companies offering fastening products similar to those of Lusan to the French territory.

The sector has gone through some difficult years due to the economic crisis as it is heavily dependent on the construction sector. As demand from its main purchasing sector has fallen and the remaining companies have difficulties in making ends meet, we have seen a greater influx of Chinese manufacturers with cheaper prices than the French, and Europeans in general.

Francia The main clients of the fixings in France

	Percentage %
Retail and organized sales	13,66
Independent trade	5,05
Distributors of the company’s own network	1,21
Wholesalers	11,86
Sales to professional users	63,37
Sale to individuals	2,29
Foreigner	2,56

As we can see, the main buyers of fasteners in France are end users/professionals. Only 2.56% is sold outside the country. On the other hand, 40% of the production is made outside France.

The multi-portfolio commercial agents in the fastening sector

We have decided to look for independent commercial agents to cover the maximum of French territory. We’ve done some very thorough research to narrow down the profiles. We have created one to BBDD of 50 commercial agents that is not a very extensive list. But we didn’t have to look any further as the profiles were very well identified and were what the company needed.

On the other hand, as there have been many positive responses, there have been many negotiations and drafting of contracts, even though some of them have not been successful due to the company’s decision.

A total of eight sales agents were introduced to Lusan. And we are sure that from now on they will establish Lusan’s presence on the French market. We wish our client much success in the future.

New players shape the industry

The major trade shows for viniculture are:

Vinitaly, Italy

ProWein, Germany

Vinexpo, France

ExpoVinis, Brasil

Asia

Good Food & Wine Show, Australia

More related information:

Why and how Brexit will affect Spain

Investments: the first concern

Tourism and the real estate sector, two of Brexit’s major players

Gibraltar and everyday life

Other links of interest:

Large consumers of sausages, with a small production

Wine, an element of the gastronomic market that unites the Mediterranean

Cultural and gastronomic exchanges

Other links of interest:

The international consultancy Barcelona Export wishes you a Merry Christmas and a happy New Year 2019!

1 You will have international knowledge

2 You will negotiate better

3 You will be bolder in your choices

4 Successful recruitment

5 Better sources and documents

6 Best knowledge of options

7 Tricks and real knowledge

8 Improving productivity

9 Improving company presentations

10 Improving the internationalization strategy

Other links of interest:

However, in order for the French market to remain efficient, there are certain areas of reflection to be considered:

First of all, R&D

Then, exportation

Marketing and communication

The main figures are:

Other links of interest :

The company

The project

The commercial agents of the construction industry

Other related links:

The 27 main technology parks in France are listed below:

Some key figures of the ICT sector in France:

Others related links:

The company LUSAN

The trade fairs of the sector

The French fixing market

Francia The main clients of the fixings in France

The multi-portfolio commercial agents in the fastening sector

Other links of interest: