How we work at Barcelona Export
We provide outsourced commercial export services so that SMEs can sell their products in international markets.
The start of any collaborative relationship begins with a meeting that helps us to get to know each other, to align expectations and needs and to determine the markets we are going to prospect together, the sectors, the marketing channel and the products to be promoted, as they do not necessarily have to be all of our clients’ product range. When exporting, it is advisable to select the products that allow us to achieve a strategic and differential positioning.
Our different services aim to obtain end clients directly, so that companies have direct market information without having to go through the filters of intermediaries. These key accounts will be managed directly by the company itself, once we finish the project. Thanks to the budgets (and orders, if possible) we will evaluate the price positioning of each of the components and their competition. We will know, thanks to the continuous work over several months, the sector and its main actors, the reference fairs, the usual prices and the competition that we can find in each sector.
How we work – Methodology
Analysis
1. We hold working sessions to analyse the products that we can or should export.
2. We define the application sectors and marketing channels for our client’s products.
3. We define the target audience and analyse the available documentation for the prospecting.
4. We set up a database that gathers leads of the profile set with the client.
How we work – Management
5. We prospect by telephone so that they can provide us with their e-mail address and introduce them to the services or products of our clients.
6. We send the introductory mails to our leads and call back to collect their impressions.
7. We manage the receipt of quotations, orders, technical enquiries, requests for additional information.
8. We maintain daily communication via telephone or e-mail with our clients, to inform them of the evolution of their export project.
9. We arrange exportsubsidies if available.
10. We accompany you on sitevisits, should they take place, to assist in negotiations.
How we work – Profile defined and approved between the client and Barcelona Export
This is the key point of the project and its starting point. The definition of a good profile is key to the success of any export project. And by mutual agreement it will be signed by both parties as a sign of approval. Barcelona Export, as an export services consultancy, is a facilitator of contacts and under no circumstances can it guarantee the success of commercial operations with the contacts it presents, as these will be strongly influenced by parameters beyond its control, such as: price, quality, reactivity, flexibility and feeling between interlocutors.
We must be very clear about the type of salesperson we want to target, for several reasons:
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