In what subjects can we train companies to export successfully?

There are many issues that can determine the success of an export project. At Barcelona Export we have accompanied hundreds of companies in their search for business opportunities in international markets. We have faced the difficulties of international prospecting and have been able to detect the main areas in which training is necessary.

These are some of the areas in which we can offer training:

1. Key international prospecting materials: having catalogues, presentations, price lists or company profiles adapted to the target markets is essential to take the first steps. We will enable companies to successfully develop all key international prospecting materials.
2. Market analysis: the target markets with the most potential for each company must be selected. We teach how to analyse factors such as macroeconomic indicators, certification studies or labelling issues in order to assess the risks and prioritise the international markets of most interest.
3. International culture and protocol: It is important to know the social and professional protocols of each country in order to be able to make a good commercial prospecting. Knowing the correct waiting times, courtesy formulas, forms of greetings, the way in which information should be shared or hierarchies is important for establishing solid professional relationships.
4. International transport and logistics: transport and logistics costs can be a major issue in international operations. We offer training to learn about key aspects of the different types of transport, the necessary documentation in the target market, the charges of the different tariff items or the differences between the incoterms for the distribution of costs with the international client, among other factors.
5. Methods of payment: Knowing the different methods of payment in operations with international clients is important for successfully closing a commercial operation. We will explain the characteristics and factors to bear in mind when using a documentary credit, a documented payment order, an international transfer or a cheque, among others, in different scenarios.
6. Prospective and selection of international partners: we must know the best sources of information to find commercial agents, distributors and even end clients. We will also study the keys to drawing up a beneficial collaboration contract with maximum legal security.
7. International trade fairs: there are many important issues that must be mastered in order for a trade fair to generate business opportunities and be profitable for a company. We will learn the key factors to face an international event, whether as a visitor or exhibitor.
8. Professional social networks: so necessary and useful nowadays. Some social networks, platforms or directories allow us to promote companies and products in an economical and fast way. We train companies to become international digital companies.

Barcelona Export’s export training provides an experienced and professional vision to successfully develop a company’s international strategy and avoid making initial mistakes.