The outsourcing of the export department of Mecanizados Canimarc
From 0 to 65% export in France. Seven years with Mecanizados Canimarc, specialists in small parts machining.
Mecanizados Canimarc is a family business in the city of Terrassa, in the province of Barcelona, which machines small parts in series with excellent quality standards. Cecilio Cano founded the workshop in 1995 until his son Marc took over the reins of the family business more than a decade ago.
Mecanizados Canimarc specialises in turning and milling. Their machine park consists of several machining centres and high-precision Japanese brand milling machines with a low rate of technical incidents. They also have a 3D digitising arm for the metrology and tolerance control of all their parts. Mecanizados Canirmac has become a solid partner in the machining of metal parts, combining tradition and experience with innovation and high technology.
Project objectives
Mecanizados Canimarc contacted us with the aim of outsourcing the export department to open the French market. The company had previously carried out some indirect operations through intermediaries in the French market, which confirmed the competitiveness of its services, but had not yet carried out any direct international commercial actions.
We set to work to write a good company profile, a company presentation to be sent by mailing and the French version of the corporate website was created. We jointly defined the objectives, the profile of the potential client and analysed the sectors with the highest return in order to create a tailor-made database.
We carried out a market study to understand the machining situation in France and came to the conclusion that the average prices of our French competitors were significantly higher, which gave us a clear competitive advantage.With these premises, we began to penetrate the French market.
Industrial subcontracting in France
The first step of our outsourcing service for the export department of Mecanizados Canimarc is to carry out a market study of the industrial subcontracting sector in France.
Project results
Since we began our collaboration with Mecanizados Canimarc, the company’s percentage of exports has gone from 0 to 65% of its total turnover, consolidating a stable and recurrent portfolio of French customers. We have accompanied the company on several commercial trips to France to visit potential customers that have emerged from the prospecting of the personalised database that we set up.
As a result of internationalisation, we have worked on the optimisation of Mecanizados Canimarc’s internal processes, such as quality control and the implementation of new production protocols.
We have also increased our machine park with the acquisition of a Faro arm for dimensional measurements.
For Barcelona Export it has been a pleasure to work and accompany the company Mecanizados Canimarc and its manager, Mr. Marc Cano in its export strategy in France. Their high quality, reactivity and seriousness has allowed us to achieve these good results. Our best wishes to all our customers.deseos para Mecanizados Canimarc!
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