Exporting furniture and decoration
Functionality, design, sustainability and specialisation are the keys to international competitiveness.
The furniture and decoration market
The market value of the European sector of furniture and decoration sector is very significant and the continent is home to the world’s leading manufacturers. Europe has a long history of furniture manufacturing and decoration; the industry combines its cultural heritage, tradition and style with constant innovation in materials and design.
Exporting furniture and decoration is very dynamic with Poland, Germany and Italy being the main exporting countries and the UK, France, Germany and Italy the largest European markets in terms of turnover. Beyond Europe, the United States and China are the largest markets, followed by Japan, Canada and Brazil.
Keys to international competitiveness in exporting furniture and decoration sector
With more than 10,000 Spanish companies specialising in the home furniture sector alone, international competitiveness is essential for the industry. The main buyer of Spanish furniture is France, followed by Portugal, the United States, Germany and Italy. The United Kingdom, Belgium and the Netherlands are the markets that have most recently increased their volume of business with Spain.
Innovation and high added value are key to being internationally competitive. We believe that ecological materials, functionality, design and optimisation of international logistics will be factors that maximise the chances of export success. We also believe that high-end furniture and specialised products for the hotel and catering sector have a good international projection.
How to increase the competitiveness of companies in the furniture and decoration sector:
1. Innovation and Design: Staying at the forefront of design trends and offering innovative products is fundamental. Originality and aesthetics can differentiate you in a saturated market.
2. Product Quality: Ensuring that furniture and decorations are of high quality is crucial. This not only improves customer satisfaction, but can also justify a higher price in international markets.
3. Sustainability: More and more consumers value sustainability. Using eco-friendly materials and responsible production practices can appeal to a wider, environmentally conscious audience.
4. Cultural Adaptation: Understanding and adapting to the cultural preferences of different markets is essential. This can include adjustments in design, colours and materials used.
5. Digital Marketing Strategies: Using digital platforms to promote products and reach a global audience is key. Social media, e-commerce and content marketing can be powerful tools.
6. Efficient Logistics: Having a well-organised supply chain and logistics is vital to meet delivery deadlines and reduce costs. This includes inventory management and international transport.
7. Customer Service: Offering excellent customer service, including after-sales support, can differentiate you from the competition and foster customer loyalty.
8. Collaborations and Partnerships: Establishing partnerships with designers, architects and other industry players can open up new opportunities and markets.
9. Market Research: Conducting market research to understand the needs and preferences of consumers in different regions can guide product development and marketing strategies.
10. Certifications and Standards: Complying with international standards and certifications can facilitate entry into new markets and increase consumer confidence in your products.
Implementing these keys can help companies in the sector for exporting furniture and decoration.
A strong international strategy is key to export success
Despite the continued growth of online commerce in these sectors, non-digital sales and distribution channels are still very important in the sector.
The leading international exhibitions in Europe
International exhibitions continue to be a meeting point for professionals in the sector that will help us in international prospecting. They can become the ideal meeting places with potential international clients.
The most relevant in Europe are:
Related Services
Case Study
We helped Motores Campeón, specialists in gardening machinery, to expand its distribution network in France.
Do you want to export furniture or decoration products? Contact with us
At Barcelona Export we are specialists in exporting in the furniture and habitat sector. We have carried out projects in this sector and we have the tools, the knowledge and the ideal connections to help you generate business opportunities in international markets. Contact us and we will study your project.
