Internationalisation services for entities
Group accompaniment to international trade shows
We accompany you in the preparation and attendance of international trade shows.
You will achieve the best profitability and a successful result.
Group accompaniment to international trade shows
One of the most powerful actions to make your products known in a new market and attract new clients is to participate in an international trade show in your sector. They are excellent platforms for international promotion, where we can not only meet potential customers, but also have a very broad view of the industry, as it brings together all the players in a sector: customers, suppliers, distributors, sales agents and also competitors.
When we go out to sell our products or services, we must remember that we are not alone. We will meet important competitors, probably with more experience in the market. Therefore, we must differentiate ourselves, find the right positioning for our products and gain visibility and recognition.
Why attend international trade show?
An International trade show in each sector are excellent opportunities to:
Learn about market trends in our sector
An International trade show usually include conferences and seminars where the main actors of each sector are present and where valuable information and new approaches that mark the future lines of the sector and the market are provided.
Discover what’s new
Many international trade shows have competition or award areas where companies showcase their latest innovations, offering new ideas on products and services.
Analysing our competition
This is key to being able to adapt our products, to differentiate ourselves and to choose the most appropriate commercial strategy. International trade shows bring together leading competitors in various markets that we must study and follow.
Search for commercial partners
Networking opportunities at trade fairs are very high. Most international trade shows have spaces for buyers and sellers to meet. We will find a large base of potential customers, suppliers, commercial agents and distributors.
Brand and product promotion
International trade shows are the perfect stage for our international promotion, increasing our visibility in the sector and our brand recognition.
How do we work at Barcelona Export?
We love to accompany our clients throughout the entire process, starting with the selection of the range of products to be exported and their subsequent adaptation to the target markets. We work together to articulate a differentiated value proposition and find the best commercial arguments to arrive at an international trade show with strength and confidence, in order to generate the maximum possible business opportunities and make the most of the investment made.
Attending an interntional trade show requires efforts and actions before and after the fair, in addition to the participation itself. It is important to bear these in mind so that the international trade shows we attend are successful, we generate expectation, we manage to schedule meetings and we manage to sell our products.
The actions we carry out are as follows:
Accompaniment at the time of registration for the show
Creating the exhibitor space and contracting the space, stand and services.
Creation of the product showcase space within the exhibition space.
To be able to appear appropriately in the trade fair catalogue, digital or physical, in the necessary languages. This will help us to generate the opportunities and interviews with buyers that trade fairs provide.
Invitation mailing
To visit the stand and manage invitations to customers.
If you need it, we will accompany you during the trade show days
Participating in meetings, translating and negotiating.
We will write and send an email after the show
Thanking you for your visit and reminding you of the important points discussed during the meetings.
Interested in our service? Contact us
Request our group accompaniment service to an international trade show and you will discover a new professional approach and a greater profitability of the commercial action. We will also help you to obtain subsidies to help reduce the cost of participation.
Case Study
We helped Motores Campeón, specialists in gardening machinery, to expand its distribution network in France.
