La Cuina de la Iaia: the company
La Cuina de la Iaia is a Catalan company that produces and sells gourmet croquettes for the most demanding palates.
A young, family-run company, whose manager is a curious and innovative chef who is constantly developing new flavours to continue seducing his clientele. Different and surprising recipes that never cease to amaze.indiferentes a nadie.
Project details
Gourmet croquettes: the production process
La Cuina de la Iaia makes gourmet artisan croquettes by selecting the best ingredients and raw materials: top quality products, some of them even with designation of origin (DO). The workshop works at the pace necessary to preserve the original flavour of the croquettes. The batter is a special paste that gives the croquettes a crunchy touch even hours after cooking. The croquettes are frozen after preparation to keep their flavour and aroma intact, while allowing for an optimal consumption date of 12 months. The percentages of the main ingredient are very high in order to provide an intense and characteristic flavour.
La Cuina de la Iaia offers its croquettes to the HORECA channel in three formats: normal (25g), croquetón (55g) and mini or cocktail (15g).
These classic tapas are served in the best Spanish hotels, restaurants and caterers.
The flavours of its croquettes are:
Alimentaria the international launch exhibition
Our client La Cuina de la Iaia started working with us a couple of years ago. The difficulty of the project lies in the fact that it is a frozen product that is difficult and logistically difficult, as well as costly. This year, she informed us of her participation in Alimentaria 2018 and asked us for an agenda of international interviews in addition to accompanying her at the fair.
Barcelona Export took charge of drawing up an agenda of interviews agreed at the stand during the days of the fair, as well as managing the agendas of contacts from the Alimentaria matchmaking. We organised their commercial documentation and drafted the contact and invitation e-mails to the fair.
We chose 7 different countries for the search of importers/distributors of spirits and liqueurs: UK, Germany, France, Benelux, Portugal, Mexico and Italy. Taking advantage of the matchmaking at the fair, we also contacted importers from many Latin American countries.
La Cuina de la Iaia arrived at the Alimentaria fair with a negotiated agenda of 31 contacts distributed between the 4días que dura la feria.
Results of the international commercial prospecting
We are very pleased to be able to confirm the resounding success of La Cuina de la Iaia’s participation in Alimentaria 2018. During the event, more than 3,300 croquettes were cooked and tasted by visitors to the stand. Their delicious croquettes, together with the prospecting efforts of Barcelona Export, resulted in an event that ended up bringing 161 new contacts to our client.
We accompanied our client to the stand to attend the interviews of potential clients from countries as diverse as: Spain, France, Germany, Belgium, Italy, Switzerland, Argentina, Chile, Mexico, Panama, USA, El Salvador, Guatemala, England and Libya.
After the fair, we took charge of writing the thank-you e-mails for the visit to their stand at Alimentaria and of carrying out the appropriate follow-up. A large database of potential importers and distributors of 4th and 5th range products for the HORECA channel with whom we can start to close commercial distribution agreements.
Thank you for this friendly and tasty relationship! Your success is assured.
Related services
Contact us
If you would also like us to help you achieve your internationalisation goals, please contact us.
