The Girona Chamber of Commerce organises a Halal food trade mission to France with Barcelona Export

The Girona Chamber of Commerce is organising a Halal food trade mission to France for Spanish producers. We work together with the Cambra with the aim of helping participants to generate business opportunities in France by prospecting commercial agents, distributors, large supermarkets or buyers in restaurants.

Project objectives

This Halal Food Trade Mission to France will mainly involve specialists in meat products, processed meat products and turkey charcuterie, but also spices, pharmaceuticals, cosmetics, jellies, soups, ingredients, other food products, tourism and transport, among others.

The Girona Chamber of Commerce, together with Barcelona Export, will select the 10 candidates with the greatest potential to generate business in France. In the selection process, we apply criteria such as the quality of the prospecting material and the website in French. We also analyse the internal teams of the candidate companies to assess their knowledge of the language and culture of the group and the country, which will enable them to successfully develop commercial activities in the sector.

For the 10 companies selected to participate in the Halal Food Trade Mission to France, we will create customised databases of the most suitable potential customers according to their profile, product and priority distribution channels. We will then develop the commercial presentation materials in French and communication by mailings, carry out telephone prospecting and create a schedule of visits with the potential customers most interested in your products.

On the 12th and 13th of November 2024, the Halal Food Trade Mission to France will take place, for which we will travel to Paris to visit the Central Market of Rungis and the various agents and distributors in the city,donde se encuentran los actores principales del sector Halal.

Market study: the consumer of Halal products in France

The Muslim community in France represents 9% of the population. However, the consumption of Halal products has a wider reach as it is estimated that there are more than 3 million non-Muslim Halal consumers in France.
More and more consumers, especially young people, appreciate the values of Halal practice and consume Halal products on a regular basis.
The most common profiles among Halal consumers are traditional Muslim families who demand traceability and quality products, and young people living in urban environments.
The young demographic values organic products and may be more price-sensitive than other groups.
Halal food consumption in France is dominated by meat and meat products, led by poultry (38%) and frozen meat (17%), according to recent market research. Halal food tends to be highly seasonal, with a high proportion of

MainInsights

As a result of the analysis carried out during the market research for the Halal Food Trade Mission to France organised by the Girona Chamber of Commerce, we have identified a number of relevant factors that we would like to share with you:

The most common distribution channels for Halal products in France are small neighbourhood shops, Halal shelves in large supermarkets, regional and national distributors and the Horeca channel.
France has two leading Halal certifiers to which most brands go: Achahada and AVS, which has a subsidiary in Spain.
The main halal brands in France are Fleury Michon, Ile Délice, Oriental Viandes and Réghalal.
The Centre-Val de Loire region is the leader in regular consumption of Halal meat, followed by Aquitaine-Limousin-Poitou-Charentes.
Most French distributors require Halal certificates for both raw materials and processed products.
We have come across cases where the distributor requires a Halal certificate for transport. In other cases, vacuum packaging for cross-contamination has been sufficient for logistical purposes.
Some potential customers have asked us about the processes of evaluation and continuous auditing in production and the profile of the people responsible.

For Barcelona Export, it is a pleasure to work with organisations such as the Girona Chamber of Commerce to carry out this Halal food trade mission to France. Its high capacity for convening, professionalism and quality allowed us to carry out a great export project. Congratulations to all participants!

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