Happyludic – Suppliers of children’s laughter and games to humanise urban spaces

Happyludic contacted us with the aim of expanding its presence in the French market through distributors throughout the territory. The company had some international experience acquired through its distribution in Andorra, but without a concrete strategy or direct commercial actions in France. They needed to develop a strategy that would allow them to increase their market share in the French children’s playground and street furniture sector.

We started the project by preparing all the commercial documentation and translating their website into French. Together, we carried out a pre-selection of the range of products to be exported. We designed and translated the export catalogue and worked on the price list for international markets. This initial phase is key in any export project as it defines the first impression that potential French customers will have of our company.

Then, taking into account the proximity of the dates of the SETT trade fair in Montpellier and the fact that Happyludic was one of its exhibitors, we agreed on the need to have a good pre-fair, developing an agenda of meetings at the stand that kept the space always full but in an orderly manner.

This conveyed an image of interest to every visitor who passed by the Happyludic stand, as our agenda consisted of 42 confirmed meetings. SETT in Montpellier is a key event for outdoor hospitality facilities, such as campsites, town and village squares, schools, etc. There they could take the temperature of the sector by meeting potential customers but also possible distributors of their products in France.

Throughout this process, we worked with Happyludic to define their commercial objectives in the country, to profile the type of potential customers they wanted to reach, and to carry out an exhaustive analysis of the sectors with the greatest potential, such as town halls, schools, campsites, street furniture distributors, municipal swimming pools, stations and airports and family hotels, with the aim of identifying the most promising opportunities and establishing an effective prospecting strategy.

We carried out a market study to understand the sector in the neighbouring country, created a specific database and designed a prospecting strategy to initiate penetration of the French market, optimising their presence and communication in this new territory.

This project is part of the ACCIÓ Coupons for starting to export 2024 programme. They received an €8,000 grant that covered our fees as an outsourced Export Area Manager.