Motores Campeón reconquers France
Motores Campeón
We helped Motores Campeón, specialists in gardening machinery, to expand their network of multi-portfolio gardening sales agents in France.
The company
Motores Campeón is a Catalan company founded in 1946 specialising in the manufacture of motors and motor pumps for the agricultural, forestry and, above all, gardening sectors. They are also distributors of other brands of machinery such as lawnmowers, brush cutters, tillers, wood splitters and motor augers. They have extensive experience in the sector, a self-manufactured product with high added value and a good after-sales service for spare parts.
Motores Campeón has developed its presence in international markets for years and has managed to establish itself as a recognised brand in several countries. Its priority markets have been, among others, Portugal, Greece, Germany, Italy and, above all, France.
Project objectives
In the past, Motores Campeón managed to open the French market and consolidate it thanks to an extensive distribution network that brought significant turnover to the company. Over the years, the commercial network was losing weight in the French market, one of the most important in the gardening sector, without the company being able to react in time, to the point where it was when it contacted Barcelona Export.
After studying the case, we defined the objective for Motores Campeón to boost exports to France again, by creating a network of multi-portfolio gardening sales agents in France, with coverage across the entire country.
Market research
Our team analysed the gardening sector in France for Motores Campéon:
- 17 million people live in houses and more than half of them have a garden area of at least 600 m².
- 89% of French people have a garden space in their home. The average garden area is the highest in Europe, with a median area of 500 m². This confirms that France was a very important market for the company.
- The French consumer buys 82% of their equipment in large gardening stores (such as Gammevert, Jardiland, etc.) and prefers proximity and choice. Large DIY stores (such as Mr. Bricolage, Leroy Merlin, etc.) come in second place with 46%, for the same reasons. Supermarkets such as Leclerc, Super Uno or Auchan come in third place with 43%, mainly for reasons of price, and finally the website with 14%, in commercial locations, for its simplicity. The chains most visited by customers are Truffaut, Jardiland and Leroy Merlin.
- The areas where the population feels the greatest passion for gardening are Franche Comté, Languedoc Roussillon and Aquitaine. On the other hand, the least important gardening comes from Nord de Calais, Ile de France and the Pays de la Loire. It is worth keeping this in mind for the Champion Motors project.
Challenges and results
The Barcelona Export team conducted a market survey to identify multi-portfolio sales agents in the gardening sector in France who could add greater value to the company and, at the same time, cover the entire national territory.
We selected 7 candidates with experience and reach to distribution channels, such as specialized purchasing centers or large gardening and DIY companies. After a detailed analysis of the candidates and negotiations of the commercial terms, Motores Campeón signed a representation contract with 4 of the candidates proposed by Barcelona Export.
We wish Motores Campeón our best wishes for success..
Contact with us
If you would also like us to help you achieve your internationalisation goals, please contact us.
