Barcelona Export finalist to go to Sial Paris 2016
Barcelona Export has been chosen by the Consell Comarcal del Maresme, as the consultancy agency in charge of accompanying 10 companies of the food sector of the Maresme region to SIAL Paris 2016.
Why companies of the food sector of the Maresme?
This is a year in which Catalonia has been declared European Region of Gastronomy 2016. And we wanted to take advantage of this interest from the rest of Europe in our gastronomy to promote its international projection.
And why did the companies of the food sector of the Maresme go to SIAL Paris 2016?
The Maresme region, located on the coast of Catalonia, is known for its rich agricultural tradition and its production of high quality local products. Among the companies producing the land in this region, those involved in agriculture, viticulture and artisanal food production stand out.
Some of the most emblematic products of companies of the food sector of the Maresme include:
- Fruit and vegetables: The region is famous for its strawberries, tomatoes, peppers and other crops that benefit from the Mediterranean climate.
- Wines and cavas: The Maresme also has wineries that produce quality wines and cavas, taking advantage of the characteristics of the terrain and climate.
- Olive oil: Some companies are dedicated to the production of extra virgin olive oil, using local varieties.
- Artisan products: There is a growing number of producers making products such as jams, preserves and other gourmet foods, often using local ingredients.
- Organic farming: More and more businesses in the region are adopting organic farming practices, offering sustainable and environmentally friendly products.
La xarxa dels productes de la Terra is a voluntary grouping of local entities at regional level, promoted and coordinated by the Diputació de Barcelona, with the aim of strengthening the business fabric of local and quality food products from the land and sea of the province of Barcelona. The Consell Comarcal del Maresme is one of the promotional bodies. The Land Products Network covers practically the entire territory of the province of Barcelona, through its members.
What does this export programme to boost companies of the food sector of the Maresme consist of?
It is an export group of 10 companies that, being in the same sector of activity, are complementary, pursue the same objectives and can share export experience, while strengthening their joint offer and taking advantage of the synergies that each of them can bring to the group, and wish to visit all together Sial Paris 2016.
What activities are offered within the programme?
- Group training sessions on exporting
- Individualised training sessions to design the commercial strategy of each of the participating companies.
- Accompaniment to the Sial Paris 2016 trade fair.
- Agendas of commercial agent contacts
- Distributor contact agendas
- Contact agendas for end customers
- Adaptation of each company’s marketing material to the culture and language of the country.
Objectives of the programme
- To initiate or consolidate the internationalisation project of the participating SMEs.
- Provide them with the basic tools to start their export project
- To introduce them to one of the most prestigious trade fairs in the European food sector, SIAL Paris.
- To learn first-hand about trends in the sector
- Learn about the receptiveness of your product in the French market.
- Get to know the French food market
- Improve international negotiation techniques
- Get to know the main food hubs, clusters and associations.
We would like to thank the Consell Comarcal del Maresme for the trust placed in Barcelona Export and we hope to be able to collaborate again in the future.