Global wine trends and wine fairs in 2019
Non-alcoholic wines, Easy drinking wines, Spritzer in a can, vegan or organic wines – these are all relevant keywords in the latest global wine trends, worldwide. While the overall number of wine drinkers is decreasing, the number of non-drinkers, environmentally and health conscious people is increasing. Today, many wineries have adapted to these new patterns and are exchanging their novelties worldwide. In the course of this process, wine fairs have become increasingly valuable, setting global wine trends as they are an excellent way of networking, building brand recognition and spotting new trends.
New players shaping global wine trends and wine fairs
France, Italy and Spain have long been recognised players in the wine industry. In recent years, however, the landscape in this sector has changed dramatically: New World’ countries such as Chile, Australia, South Africa and Argentina have risen to the top positions. However, it is China that has developed the most, not only in terms of production but also in terms of consumption. And global wine trends are set to continue. The country is the world’s largest importer of wine and its growing consumer base makes it an attractive place for producers. Trade fairs have also adapted to this change in the industry and in addition to the most important trade fairs in Europe, also other continents such as Asia and America are becoming more and more interesting and interested in hosting trade events.
The main wine trade fairs are:
Vinitaly, Italy
Italy is not only the country that produces the largest quantities of wine, but also the host of the largest wine fair in the world: Vinitaly brings together more than 4,000 exhibitors and 128,000 visitors from 143 countries (2018) and takes place once a year in Verona, Italy. The next opportunity for guests to participate in conferences, workshops, tastings and other events is from 7 to 10 April 2019. It marks, together with the French and German fairs, the global wine trends.
ProWein, Germany
ProWein, Germany’s largest wine fair, also has a reputation as one of the most important networking events in the world. It is the No. 1 meeting point for professionals from viticulture, production, trade and gastronomy. In 2018, 6,681 exhibitors presented their wines to more than 60,000 visitors. By now, the fair has expanded globally and wine industry experts can visit ProWine China in Shanghai (13-15 November 2019) or ProWine Asia in either Hong Kong (7-10 May 2019) or Singapore (2020). In Europe, the next edition will take place from 17-19 March 2019 in Düsseldorf.
Vinexpo, France
Since 1981, Vinexpo has been connecting wine industry experts to drive sales and stimulate the market. Held in Bordeaux (13-16 May 2019), Hong Kong, Tokyo, Miami and Paris (2020), it is the only wine and spirits trade event held on the three continents with the highest consumption rates. The new ‘Vinexpo Explorer’ format is an exclusive event to promote a specific high-potential region each year.
ExpoVinis, Brazil
South America’s largest wine fair, ExpoVinis, takes place in São Paulo, Brazil, and is often the market entry point for wine producers from abroad. Several South American countries, such as Chile and Argentina, count for the New World in wines, so its importance should not be underestimated. The next edition will take place from 11 to 14 June 2019.
Asia
In addition to ProWine and Vinexpo, the Hong Kong International Wine & Spirits Fair ( HKTDC) couldalso be of interest to wine connoisseurs. The HKTDC is one of the most influential trade fairs in the Asian wine sector, bringing together around 20,000 trade buyers and many more public visitors in 2017. How many people will join the fair from 7 to 9 November 2019?
Good Food & Wine Show, Australia
The Good Food & Wine Show can be visited in Australia, several times a year. Melbourne, Sydney, Perth and Brisbane open their doors to showcase the latest trends in the wine industry.
The global wine trends mark a clear opening to wines from other regions of the world, in addition to France, Spain, Italy and Germany.
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